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IO Scout Blog

Why you should be focusing on retention in 2021 and how to do it

Customer acquisition is more expensive than customer retention. According to OutboundEngine, retention is five times cheaper than acquisition , you’re more likely to successfully sell to an existing customer than a new one, and boosting your retention by as little as 5% can increase profits 25% to a whopping 95%.

22 Feb, 2021

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The Top 5 Amazon FBA Fee Errors That Eat into Seller Profits

Are Amazon’s mistakes costing you money?

27 Jan, 2021

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What is a Repricer and 3 Top Myths and Misconceptions

What is a repricer? For many new sellers, this is a common question and one that we'll help answer in this post. 

18 Dec, 2020

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The End Game for Amazon FBA Sellers: How to Prepare Your FBA Business to Secure the Best Deal for You

The scariest part of facing the endgame for your FBA business is not knowing what to do next. 

15 Dec, 2020

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How to Start an Amazon Business While Still Working Full Time

Want to become an online seller but can’t afford to quit your day job just yet? Here’s how you can profit as an Amazon seller on a part-time basis.

08 Dec, 2020

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Amazon Keyword Tool Guideline

Yes, it's new and looks strange to hear the Amazon Keyword tool . Because you do not have that about any tool or software like that you might find for the keyword research on Amazon, Amazon is the topmost popular platform for online buying or shopping. They are a brand when you hear you always find that this platform for buying any product you are willing to buy can be found here easily. 

04 Dec, 2020

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Amazon Inventory Management Guide

Amazon inventory management has never been more important. In the wake of the global pandemic, certain items were selling out and stock was low or non-existent – like toilet paper, hand sanitizer, and disinfectants.

27 Aug, 2020

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Amazon Search Terms Explanation

Amazon search terms are important for sellers to understand because it is what will drive consumers to your product’s page, and ultimately lead to more sales. Most traffic to Amazon products is generated by customers going on Amazon and searching for keywords. While some traffic is generated from Amazon advertisements, getting the search terms right can make or break your Seller business, 

26 Aug, 2020

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Amazon Flywheel Explanation

If you are looking for a way to draw more traffic to your Amazon products, then you might want to check out the Amazon Flywheel. We’ll explain what it is here in a moment. Once you know what it is, you might be able to use it to your advantage in order to successfully sell on Amazon. 

27 Aug, 2020

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Amazon Attribution Guide

As an Amazon seller, do you ever wonder what it would be like to see what kind of impact you’re making on various channels? You have your video (YouTube), social media, etc. But how much of an impact are you actually making? 

26 Aug, 2020

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