Keyword Tool

Research keywords that convert

Find out what people are searching for on Amazon. Go ahead and choose the niches to go after to make sure you are investing money properly.

Make your listings stand out! Optimize your listings by adding top keywords to them.

IO Scout Keyword Tool screen

What is the Keyword Tool?

Keyword Tool is an Amazon keyword tool by IO Scout that provides Amazon sellers with access to the most accurate database of keywords. It gives you access to what Amazon users are searching for. Use keyword database to discover niches with high demand or use them to optimize your product listing.


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Based on 1252 reviews

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I switched from AMZ Scout to IO Scout and was absolutely happy with this decision. I got the same set of tools and quality for a more affordable price.


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Thank you guys!

IO Scout Customer Care Team is the game changer. You can succeed without any experience and expensive courses. Thank you guys.


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The most helpful and affordable

The most helpful and affordable all-in-one software for Amazon sellers. Without a doubt.

Helen Banks

Build top-notch listings

Use Keyword Tool to create listings that convert. Instead of using gut feeling, use true data to make sure that you are building a listing that will include the most important keywords! Add the most important keywords to the title, spice up the product description with the high-demand keywords and use the rest of them as the search terms.

IO Scout Listing Optimization

Discover new niches

Thinking about going after something brand new? Go ahead and see what is in demand! No need to worry about potential lack of ideas. Simply use IO Scout Product Finder to generate ideas and use Keyword Tool to say “yea” or “nay” to going after them

Discover new niches

Explore new ideas

Still wondering how to get to the top of the search results? Go after something more specific! Explore your product’s keywords and choose the ones, which don’t have very high search volume, but are still there. Check it out on Amazon and see how many products you receive in return.

IO Scout Amamzon Keyword Tool

Analyze historical search volume

Keyword Tool lets you get instant access to the keyword’s search volume within the last 12 months. Check out the keyword’s monthly trend data. Use this data to build a full picture of the niche’s and product’s seasonality and popularity over time, adjust PPC campaigns, and optimize listings accordingly.

Analyze historical search volume screen

Collect competitive intelligence

Analyze the keywords competitive metrics to understand how saturated the niche you are going after is. Check out the keyword’s CPC rates and competition right in Keyword Scout.

Collect competitive intelligence screen

You can do all this and much more with Keyword Tool!

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Updates on an hourly basis

Keyword Tool updates data associated with your saved keywords on an hourly basis.

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Most vital information at your fingertips

Get instant access to keywords right in the keyword ideas group.

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Export your ideas into Excel

Analyze your chosen keywords in any comfortable format.

Start exploring Amazon keywords today!

Risk free, 5-day money back guarantee.

IO Scout Keyword Tool

Amazon is the largest online marketplace in the world. Each month more than 197 million people all over the world visit And the number of people visiting Amazon is more than the population of Russia.

In order to find a product on Amazon, a buyer will use a search bar and will type in what he is looking for. Considering the number of products on Amazon, the buyer will definitely find something that will catch his eye.

What makes so many people visit Amazon and start looking for products? First off, the relevance of products that Amazon offers when the buyers are looking for something. The A9 algorithm, which is available on Amazon organizes search results in order to make sure that the products sales are high.

It means that the most relevant and high-converting products are the ones that will win the top spots in the search results, meaning that:

  • A high-converting product is the one that converts from the search result into an order
  • A relevant product is the product relevant to the search query.

It’s obvious that the product you sell is irrelevant in case you don’t have strong keywords associated with it.

How to conduct Amazon keyword research to make sure you go after the right keywords?

Look what Amazon search bar gives you as the keyword suggestion

When you start typing in something in the Amazon search, Amazon suggests the products that the Amazon users frequently search for.

IO Scout users search for

The Amazon search bar is a free Amazon keyword tool, which can be used to get instant access to what people are actually searching for on Amazon.

After having performed some work on Amazon, you will have a rather extensive list of keywords that can be used with your product listings.

Review the products that are available in the “Frequently bought together” block

“Frequently bought together” block shows the products that complement the main product.

When you are targeting complements of your products, you are making your product visible to prospective buyers, who are not directly looking for your product, but who may be interested in in it.

Complements may be intuitive in some cases. For instance, your buyer is looking for a cell phone, so a silicone case would be a complement to the phone.

Still, some research is also necessary. It’s recommended to check the competitors’ products to see that the customers are buying together with their products. This will be helpful to get the understanding of the complementary products you want to target.

Use a keyword research tool

There are a lot of in-house strategies to use, however, one of the comprehensive ways to approach keywords is to use a keyword research tool.

IO Scout Keyword Tool allows you to understand how consumers search for a product like yours, how often such searches are conducted. It’s safe to go after keywords with high volume on Google, as there is a very high chance of them receiving high demand on Amazon.

Everyone who has a Google Ads account has access to Google’s Keyword Planner. This is a tools that allows you to search as many keywords as you want and see how frequently they’re searched on a monthly basis, as well as the competition.

In order to conduct a research that’s specific to Amazon, go ahead and use IO Scout Keyword Finder. Go to Find - Keyword Finder and start exploring the keywords.

Enter your keyword and the ones you don’t want to explore, add the limits for specific and broad volume and go after it.

If you are selling chairs, see what people are looking for. Use IO Scout Amazon Keyword Tracker to save the keywords in order to get the keyword updates on an hourly basis.

Save the keywords to the bookmarks and use the saved keywords for listing optimization. For optimizing the listing, use IO Scout Listing optimization tool, which is available as a part of the toolset.