IO Scout Keyword Tool
Amazon is the largest online marketplace in the world. Each month more than 197 million
people all over the world visit Amazon.com. And the number of people visiting Amazon is more
than the population of Russia.
In order to find a product on Amazon, a buyer will use a search bar and will type in what he
is looking for. Considering the number of products on Amazon, the buyer will definitely find
something that will catch his eye.
What makes so many people visit Amazon and start looking for products? First off, the
relevance of products that Amazon offers when the buyers are looking for something. The A9
algorithm, which is available on Amazon organizes search results in order to make sure that
the products sales are high.
It means that the most relevant and high-converting products are the ones that will win the
top spots in the search results, meaning that:
A high-converting product is the one that converts from the search result into an order
A relevant product is the product relevant to the search query.
It’s obvious that the product you sell is irrelevant in case you don’t have strong keywords
associated with it.
How to conduct Amazon keyword research to make sure you go after the right keywords?
Look what Amazon search bar gives you as the keyword suggestion
When you start typing in something in the Amazon search, Amazon suggests the products that
the Amazon users frequently search for.
The Amazon search bar is a free Amazon keyword tool, which can be used to get instant access
to what people are actually searching for on Amazon.
After having performed some work on Amazon, you will have a rather extensive list of
keywords that can be used with your product listings.
Review the products that are available in the “Frequently bought together” block
“Frequently bought together” block shows the products that complement the main product.
When you are targeting complements of your products, you are making your product visible to
prospective buyers, who are not directly looking for your product, but who may be interested
in in it.
Complements may be intuitive in some cases. For instance, your buyer is looking for a cell
phone, so a silicone case would be a complement to the phone.
Still, some research is also necessary. It’s recommended to check the competitors’ products
to see that the customers are buying together with their products. This will be helpful to
get the understanding of the complementary products you want to target.
Use a keyword research tool
There are a lot of in-house strategies to use, however, one of the comprehensive ways to
approach keywords is to use a keyword research tool.
IO Scout Keyword Tool allows you to understand how consumers search for a product like
yours, how often such searches are conducted. It’s safe to go after keywords with high
volume on Google, as there is a very high chance of them receiving high demand on Amazon.
Everyone who has a Google Ads account has access to Google’s Keyword Planner. This is a
tools that allows you to search as many keywords as you want and see how frequently they’re
searched on a monthly basis, as well as the competition.
In order to conduct a research that’s specific to Amazon, go ahead and use IO Scout Keyword
Finder. Go to Find - Keyword Finder and start exploring the keywords.
Enter your keyword and the ones you don’t want to explore, add the limits for specific and
broad volume and go after it.
If you are selling chairs, see what people are looking for. Use IO Scout Amazon Keyword
Tracker to save the keywords in order to get the keyword updates on an hourly basis.
Save the keywords to the bookmarks and use the saved keywords for listing optimization. For
optimizing the listing, use IO Scout Listing optimization tool, which is available as a part
of the toolset.
One great tool that you may want to consider using is the Keyword Tool. You can utilize an Amazon Keyword Research Tool to help you determine what is trending. Check out your software and see if it has the capability to complete an Amazon keyword search or if it maybe has an Amazon keyword finder available.
These tools give you detailed information as to what is being searched and may just be the inspiration you need to choose a demand product. For example, IO Scout Keyword Tool gives you the ability to find out what people are searching for.
Maybe there’s a hot item out there that users are searching for and there just aren’t many on the market. The keyword tool can pinpoint that and help you find an area that you might want to jump into. The same tool might point you to a niche that isn’t covered or help you find alternative products to something that is maybe already a saturated product.
The goal is to get the most out of your listing and to make a profit when you put that listing to use. An Amazon keyword research tool will provide you analytical data and take the ease of searching for these things off of your shoulders. It integrates directly with Amazon and lets you know trends and searches that just might turn on a light bulb for you.
Here are some details about the IO Scout Keyword Tool that may be beneficial to you:
- The keywords update hourly, as will any data specifically related to your keyword searches.
- Provision of keyword ideas and instant access to keywords through that group.
- Export keyword search tools into Excel so you can sort and filter them however you need.
Keyword Search Tool is a vital part of narrowing down the market but Amazon provides keyword searches in the store as well. Think about it. When you go looking for a specific product in Amazon, it brings up multiple search items based on your typing.
These are based on keywords and popular searches. In a sense, Amazon did research for you. This can help you come up with ideas. You can use your keyword search tool and pair it with some minor research like this to see how that term is specifically being searched as well.
For example, maybe you’ve found puzzles in your keyword tool and you want to take that route. Go into amazon and start typing puzzles in the search and see what comes up. You might find specific types of puzzles, specific sizes, or specific age groups that can give you some keyword inspiration for choosing a product.
Here’s another keyword hack: If you see specific ads on your social media and your Google ads links or even when you login to Amazon, these are populated by your searches but also by searches of others in your area. This might be another helpful factor for keywords.