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Best Amazon Keyword Research Tool [2020 Updated]

Research is the backbone of a successful business. A business that is going to be successful starts with in-depth and near-perfect research. This is true for many businesses, and Amazon’s business is not left out. If you are selling stuff on Amazon, the right way to get yourself in front of your potential buyers is through doing proper keyword research.

Keyword research can be very complicated with the wrong approach and a lot of people get confused at it. Apart from the confusion, there are a lot of misconceptions about Amazon keyword research, and this has made many people waste their time and even lose money as a result.

What makes matters worse is the fact that many people spend hundreds and even thousands of dollars to buy an Amazon Keyword Tool. These tools promise to make keyword research easier with the data it supplies to its users. IO Scout Amazon Keyword Tool , is a cheapest toolset for Amazon sellers on the market, get special discount on IO Scout Amazon seller tools and save your money!

This guide will serve as a one-stop solution to all your Amazon Keyword research problems and focus on the best Amazon Keyword Research Tools to start analyzing keywords data for complete success on Amazon.

If you are a beginner, it can be pretty tough to wrap your heads around terms like keyword research, search engine optimization Amazon SEO and Amazon keyword research. So in the next paragraphs, you will learn the basics of search engine optimization, keyword research, then we will go about discussing the best keyword research tool for Amazon and how to do amazon keyword research.

If you are very confident about your knowledge of the terms above, then you can skip to the ending part of the article, where you will read about the best Amazon keyword research tool.

amazon keyword tool

What is Keyword Research?

At this point, you should understand what search engine optimization is and how search engines work, you will learn about it in the next paragraph. So now, let’s talk about what is called “Keyword Research”. But before that, let me introduce you to what is called a keyword in terms of search engine optimization.

Keywords are search queries. These are the words, terms, phrases that users type into a search box to populate search results. So, in order for a user to get what he/she is looking for, a word or phrase needs to be typed into the search bar.

Using Amazon as an example, let’s picture a scenario where a buyer intends to buy an office projector. Instead of navigating through several categories that the user is unsure the projector belongs, he will key in the keyword “office projector”.

Once the keyword is typed into the search bar and the user hits enter, his intended product should pop in the search results.

If you understand what keywords mean, then the meaning of “Keyword Research” should not be far fetched. Keyword research as the name implies the research of keywords that users use on Amazon to look for products.

Amazon keywords tips

As you start looking into using keyword tools, we have some tips that might really help your searches be more successful and come up with results that will truly work for you. Here’s the thing. The exact keyword that works for another person may not work the same for you. 

Remember that you are an individual seller and you need to keep in mind, outreach affects as you seek to find the right things to present to that market specifically. Check out these detailed tips to help with Amazon keywords. 

  • The More Information, The Better

When it comes to searching keywords, you don’t want to leave information blank. It is best if you fill out every detail as much as you possibly can. This information is often relevant to purchasers making a decision. If you leave information blank, then users may just skip your listing altogether because you haven’t provided relevant data that they need to make a decision. 

Basic specs, details, manufacturer data, all of that information should be present in your listing. In fact, if you leave something blank, it might cause you to not even show up in a user’s keyword search. 

  • Tailor to Your Audience

As a seller, you most likely have a general audience that you appeal to. Whether you work with a specific niche or you highlight products on a blog, you have a market. This is your audience and they are the ones you are looking to please. 

As you choose products and establish keywords, keep your audience in mind. Remember that people come to Amazon to find a specific product or type of product. They aren’t looking for generic trends or anything like that. They are on the hunt for a product. 

So, give them what they are after! Take your basic listing and expand on that with keywords. Here’s an example. You’re selling ladies socks. How can you provide more detail to fall into those detailed searches? 

Maybe you could add the size of the socks or the color type of the socks. Maybe you need to list crew, ankle, or some other length. You want your listing title to be able to pull with these keywords. Remember, you’re meeting an audience need. 

  • Consider SEO Helps

Amazon has a specific SEO structure that they utilize so it is in your best interest to follow their search engine techniques as you enter items as a seller. The nice thing here is it’s pretty simple because Amazon created their SEO structure based on research and all you have to do is follow their style to sell products accordingly. 

  • Keep it Relevant

Some listings will toss in every applicable keyword just so their product will show up in keyword searches. Yes, you want your product to show up in keyword searches but you also don’t want to be misleading with your keywords. 

Be sure to use keywords that are truly relevant to your product so your rankings will be as positive as they can be. Amazon is not a fan of sellers that use irrelevant keywords to try to attract an audience and this could hurt your rankings overall. 

  • Choose Keywords & Use Them

If you choose a product based on your keyword search, it’s important that you use those keywords. Your product showing up in a search from a customer is dependent upon your listing including those keywords. 

Remember you want to use relevant keywords but it is also important that you use those keywords in your listing. You only need them once in the listing for them to do their job so keep it simple but make sure you get keywords in there. 

  • Backend Keyword Boost

When you do your keyword research, you will get a list of keywords that could go with your product. When you create your listing, you can’t use 100 different keywords on the listing. However, you can use additional keywords on the back side when you establish the listing. 

This means that those keywords are tied to the product you are listing but they don’t take up space and make your listing overly wordy and bulky. This space is limited but it’s a good way to tie in some extra keywords to your listing. 

  • Do Your Research

Take note of what the competitors are doing if you’re listing something similar to them. How can you compete with them? Check out their listing, the details of the listing, the price of the listing, and the overall appeal. 

Maybe you can spruce the wording of the listing to compete with them. Maybe you can compete with their prices. Maybe you can do better with overall pictures and descriptions in comparison. 

Consider all of these things and strive to do better than the competitor so you can be ranked higher. 

  • Consistency Pays

As you create your listing, stay consistent in your approach. You don’t want to be just like every other listing with the same product. You want to stand apart and offer an edge. You do this by being creative but also being consistent. Try to stick to Amazon’s formula while also maintaining some semblance of your own unique approach. 

  • Use a Seller Tool

Finally, one thing that you can do as a seller is to find a tool that helps you with the entire process. Tools like IO Scout are designed to know all of these little details and to help you effectively find keywords, create listing, and sell products against competitors. 

These tools can be used to your advantage and are designed for a time such as this and sellers such as you. So why not take a look? 

What is Search Engine Optimization?

Search Engine Optimization means to make your web pages more attractive to search engines. This is done in a number of ways and I will mention the very basic things in this article.

A person and a search engine don’t exactly see web pages the same way and there are things on the page that are supposed to only be read by the engines robots, one of these things is the meta tags. In the meta tags, you can put things like keywords and descriptions.

First, of all, you need to research what keywords are relevant to your products, but if you have set up your store and products already, you probably have quite a good idea about this. If you haven't started the Amazon business yet and you are intending to sell a product in a niche, with the intention of making sales, keyword research will be gold for you.

And if this is the case, you might want to look into how possible to get your product listing optimized for the Amazon search engine.

Keyword-rich titles and descriptions will help your listings on certain search engines since extra weight might be put into the fact that the things people search for a show on your product page. When you optimize your site for search engines you want to make sure you use the keywords in your title tag, the meta tags, possible image alt tags and of course in the content of the page itself. 

However, you should not overdo this. Trying to optimize your web pages or in our case, Amazon product pages only for search results and not for people will most often hurt you in the long run. It's the visitors who should come first and then followed by search engines.

That said though, you should always make sure you have your most important keywords mentioned here and there on the site.

How does the Amazon Search Algorithm Look Like?

Every search engine has its own basic principles for displaying search results. Big search engine companies like Google and Bing have set rules to display results in their search engine ranking positions. These rules are known as the search Algorithm.

Just like every search engine, the Amazon marketplace also has its own search engine Algorithm. Each search needs to meet some set criteria in order to be displayed in the search results. The algorithm is also the technology that decides which products come top of the search results and which product stays last. 

The Amazon search algorithm is called the A9 Algorithm , which is the technology that Amazon uses to display products to users that look for products using the search bar. Pretty impressive isn’t it?

The A9 algorithm gathers and analyses data from Amazon’s marketplace to meet a buyer’s search query. It does this by running robots through pieces of information like product titles, product descriptions, product reviews.

The algorithm aims to suggest only products that are the closest in relevancy to the keywords used in the search query. After it analyses all the data from some or all of the elements above, it displays suggestions to the user.

This is the basics of how the Amazon search algorithm work. Up next is why sellers should adopt the usage of paid and free Amazon keyword research tools before creating their listings and selling their products on Amazon.

Why Use an Amazon Keyword Tool?

Now that you understand what search engine optimization, keyword research and how the Amazon keyword research algorithm works. Let’s look at the reason why you should be using Amazon keyword tools.

An Amazon keyword tool is a tool that has been programmed to help Amazon sellers to decide the best keywords to go for when doing keyword research for their products. This is why the keyword research tool alone is a massive industry on its own. 

Think about it, if you are able to select the best keywords that buyers use to search for an item, and then position your products in front of them using those search queries, don’t you think that would help your business grow naturally? Of course, it will.

Why You Should be Using an Amazon SEO Tools?

  1. Separate yourself from the competition: There are several categories on the Amazon marketplace that are saturated. In this kind of category, it will be very tough to break into the market.One of the surefire ways to separate yourself from the intense competition is to do proper keyword research for the products you wish to sell. 
  2. With proper keywords, you will be able to research keywords that other sellers in your niche are not rallying around. You can start by going for keywords that have lesser search volume for a start. There are always going to be keywords your competitors are not using, once you find these keywords, try to optimize your product’s listing for the keywords.
  3. Get in front of your prospective buyers: This goes without saying, when you do proper keyword research you are potentially trying to get your products in front of your product’s buyers. If you are able to research buyer intent keywords and optimize properly for those keywords, you should earn a good spot on the search ranking positions. Once you get into a good spot, you just stroke gold.
  4. Keyword research is not only a means of getting your products in front of your buyers. With the research, you can discover new markets, I mean markets that are untapped. Imagine if, with your research, you are able to find the perfect search term that shows you a product you never thought about. And the product has great search volume but not enough market to cater to the buyers. This is another major reason that sellers do keyword research.

Best Amazon Keyword Research Tools - Free and Paid

Now, all basics are understood and you should pretty much know how search engines work, and everything about the Amazon search algorithm. Feel free to scroll up if you do not understand those terms. 

In this part, we are going to take a look at the best Amazon keyword research tool that you can use as an Amazon seller. The list is not in any other preference or recommendations, so feel free to use any of the tools mentioned below. Now, in this list, there is a mix of paid and free tools all with their pros, cons and limitations. So make sure to read through completely to pick the one that fits your needs.

Keywords Everywhere

how to choose keywords for amazon

This is the first tool that came to my mind because of its ease of use and how innovative it is. Keywords Everywhere is actually a web browser extension that works by displaying several keywords when you visit your favorite websites,

It works for many search engines including YouTube , Google , Amazon , and a handful of websites. What makes the tool one to use is the manner in which it displays keywords and their search volume. Just by typing in a search phrase on a website that it is supported, it will display the average monthly search volume of that key phrase.

Keywords Everywhere used to be a free keyword research tool , but it became a paid tool just last year after gaining so much love from many SEO experts. It currently supports the Mozilla Firefox and the Chrome browser .

When you install the tool on your browser and you type in Amazon keywords, it displays in real time the search volume, the cost per click right in the search bar.

Keyword Tool

how to choose keywords for amazon

Keyword Tool is a free Amazon Keyword Tool that allows you to look for keywords that Amazon users are typing into Amazon’s search bar. It shows you the number of searches a keyword has and also go as far as displaying other related keywords as suggestions.

This tool can come in handy if you do not know where to start your keyword research from. You can simply type in your niche keyword into the tool and it will display many suggestions. One of the features that make this tool a must-have is that it displays long-tail keywords.

Long-tail keywords are search phrases that contain longer keywords, say four to five different keywords in a single phrase. An example is “Best Microwave for a small kitchen”

The keyword tool is a freemium tool. It allows you to use some of its feature for FREE and its most important features are paid 

Google Keyword Planner

amazon keyword research

The Google Keyword Planner is a tool that Google created for advertisers that are looking to advertise on Google to carry out keyword research. What makes it special? Well, the tool is from Google itself, and the best part is that it can be used for Amazon keyword research.

Side note: Did you know some keywords that are used in your Amazon listing can appear in the Google search results? 

It is not unusual to come across different amazon pages on the Google search results. That is optimization done right in some cases. Back to the tool.The Google keyword planner lets you do keyword research and market research for FREE.


Amazon keyword tool

This is another free tool that you can use for your keyword research, it is created by a veteran digital expert, Neil Patel. It has many features and you can start your Amazon keyword research with it. Although it is free from now, it is possible that the tool might become paid in the coming years.

Use IO Scout for your Amazon Keyword Research

amazon keyword tracker

IO Scout is one of the top software tools for Amazon sellers to use in their research for new and existing Amazon products. One of the reasons that IO Scout has become so popular among the Amazon sellers community is that it combines ease of use with a significantly powerful array of features that allow you to access anything you need within this one family of tools. 

Whether you are a new seller to the Amazon platform, or are simply trying to build a more powerful business, then IO scout can be a helpful tool for you to use in your new business endeavor. In fact, over 45,000 of Amazon’s current sellers are using IO scout for their own research to make their business run more smoothly and effectively. 

IO Scout features all of the software tools that you might be looking for in order to build your product listings to make impressive sales. From product research tools, to help with inventory management, a builder to help you list products, and more. The IO Scout software really is an all-inclusive option that offers you everything you might need. 

IO Scout Features

The features are what really makes this software worth it for the user. If you are an Amazon seller and you are trying to make it without this type of assistance, then you are absolutely doing something wrong. 

  • FBA Calculator

One useful tool that comes with the IO Scout software is an FBA calculator. It allows the user to make an educated guess on the fees that will be associated with any product that they sell on Amazon using FBA. Ultimately this is useful for determining the amount of profit that will be made. 

  • Product Research Tool

If you do not know which products you want to sell, then this is the tool that you need to help you make the wisest choice. There is a lot of competition on the Amazon platform, so finding the right product to ensure that you will make money is essential. IO Scout has a product finder that is the ultimate tool to help you predict which products will be met with success. 

  • Amazon Sales Estimator

The Amazon Sales Estimator is a tool that predicts what you need to do in order to get ahead of your sales. It reads and analyzes the current BSR of a product that you select. This will help you have some insight into the sales that you could possibly make with a potential product or with a product that you already have listed. 

  • Product Tracker

IO Scout has a product tracker that follows and stores information about selected products to help you quickly analyze how that product is doing. This tool stores information in a certain folder to help you look quickly and easily at the important information without having to dig for the listing. Even more importantly, the information updates hourly for your convenience. 

  • Amazon Keyword Tool

Amazon Keyword Tool is one of the most important Keyword Research Tools to improve your chances of appearing on the first page of a customer’s keyword search. This tool allows you to optimize your product listing so that more customers get their eyes on your product as quickly as possible. This tool shows you the most important keywords that are associated with the product that you have listed on the Amazon website. This helps you to make sure that customers see your product when they search for the keywords. 

  • IO Scout Chrome Extension

Rather than having to toggle back and forth between the product page and your software, the Chrome extension for IO scout actually allows you to see all of the information you need to see right from the same web browser. It also allows you to bookmark certain pages to follow important details about that particular product. 

  • Amazon Listing Optimization Service

As we have mentioned before, building your product’s listing is essential for the business that you conduct on Amazon. Especially if you are building a listing from scratch, the product listing feature on IO Scout can help you to make a listing that is going to garner attention from your customers.

Ahrefs Keywords Explorer

amazon keyword search

Ahrefs is a great and powerful Keyword Tool named: "Keywords Explorer". Ahrefs Keyword Tool gives you huge bulk of information on each keyword, like search volume, keyword difficulty, also called "KD"that means how hard to rank on TOP 5 on Google and how many backlinks do you need to jump on TOP 5 on Google search. Also you can research an organic traffic, organic clicks, paid clicks, SERP, keyword trends and global volume in different countries.

Their tool are strongly recommend for Search Engines, Ahrefs is a unique toolset.


keywords for amazon listing

Serpstat is a strong all in one solution on the SEO market. Serpstat keyword research tool is one of its main functions. This tool has some unique features that can help you optimize your website and get top 5 in Google ranking.

With Serpstat you can find your competitors and define missing keywords for a single URL or even entire domains. You can view search volume of the keyword and historical position data for a range of pages organized by phrase. Their tool are strongly recommend for Search Engines.

Merchant Words

amazon keywords

Merchant Words is another research tool for amazon sellers. As the name suggests, it was created for merchants selling on Amazon. It boasts of collecting keywords data of over 1 billion, six years of Amazon Market analysis, 400M of products analyzed and over a hundred thousand business grown.

Apart from providing its keyword tool as a service. It is integrated with other services like keyword advisor and listing advisor. With these services, Merchant Words intends to be your virtual assistant in providing the perfect product listing and keyword research.

With all its features, it doesn’t come free. To use Merchant Keywords, you would need to pay $29 for the silver package,$79 for the Gold package or $149 for the platinum package. Each pricing comes with its own features and limitations.

Viral Launch

Amazon keyword tool

Viral Launch is a set of tools to make your Amazon business successful. As part of its suite of tools, it offers a keyword research tool for merchants looking to get keywords data from the Amazon marketplace.

To use the Viral launch keyword research tool, sign up for the tool and in the search bar, enter your intended keyword for research. 

The tool will display related keywords and analyze them based on key data like; priority score, relevance score, opportunity score, volume estimate and dominant categories. With these data, you should be able to analyze your most valuable keywords.

Viral Launch is a paid tool that comes with flexible payment options like the monthly and yearly plans. 

The monthly plan starts as $59 per month all the way up to $199 per month, depending on the kind of features you want. The yearly plans start at $50 per month up to $166 per month. So, you get a cut if you sign up for the annual plan.

Helium 10

amazon keyword tool

Helium 10 offers an overwhelming amount of tools for Amazon sellers. It is the “everything in a box” if you are starting out as an Amazon seller or have been in the game for a while. No matter your level as an Amazon seller, be it a beginner or expert, you will definitely find a useful tool on Helium 10.

Originally started with a tool of 10, but the company added more tools over the years, now totaling about 17 tools. Massive isn’t it? Our tools of concern are the Amazon keyword tool, which Helium 10 named “Magnet” and “Keyword Tracker” which is an Amazon Keyword Tracker.

These tools are what you need for a complete keyword breakdown. While Magnet gives you search data and volume, Keyword Tracker, on the other hand, lets you track your keywords.

Helium 10 has both free plans and paid plans. It stands out on the list because it allows you to enjoy lots of its tools and features with the free plan. So if you want to test the waters, you can get a feel of the tool by starting with the Free plan.

The paid plans are Platinum, Diamond and the Elite plan. Each with a price of $97, $197, and $397 for the monthly plan respectively. Annual plans are $970, $1970. The Elite plan does not seem to have an annual plan. 


amazon keyword tool

This is another Amazon suite of tools. It comes with different tools to grow your Amazon business and is included as a keyword research tool. SellerApp comes highly recommended by industry experts and you won’t go wrong getting this tool.

The tool provides you with Keywords for Amazon Search Engine Optimization and Pay Per Click campaigns. The PPC campaign data will come in handy for sellers looking to add advertising campaigns into their marketing strategy.

What makes SellerApp stand out is that you can get to try all of its tools and features for 7 days before committing to a paid plan. But if you would like to start with the paid plan right off the bat, then the pricing options start at $99 per month for the Pro Lite plan, $199 per month for the professional plan and there is a custom plan for the Enterprise plan.

For annual billing, pricing starts at $89 for Pro Lite, $149 per month for the professional plan, and custom pricing for Enterprise plan. All plans are billed annually for this payment option.

Wrapping it Up

Selling on Amazon takes a lot of planning and research. To be successful you need to work with data and facts, if not, you could end up running into loss. One of the best ways to be fully prepared for the business is to carry out market research and keyword research.

Once you are able to do proper keyword research, getting the right product, creating a well optimized product listing will become easier. Admittedly, there are a plethora of Amazon keyword tools and it can be very overwhelming to pick one.

As a new business owner, you need to find the perfect balance between a tool that provides you with all the features you need at the best price. Some of the tools mentioned are free, others have a free trial to test things out.  IO Scout is a best keyword research tool among other research tools for Amazon market.

You can always go with the ones with a free trial to see if any of the tools are relevant to your business before committing to a paid plan.


Is Amazon Keyword Research Compulsory Before Starting an Amazon Business?

Keyword research is definitely not compulsory, but it takes a lot of guesswork out of your business and lets you work with real data that could potentially make your business a success.

How Do I use the Keywords I have Generated?

The keywords let you know what Amazon shoppers are typing into the search box. Data provided by some of these tools are often displayed according to monthly searches. 

You can use your keyword research to optimize product listing and make it friendly to the search robots. But do not over do it, this is discussed in the earlier part of the article.