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Trends and History
Use IO Scout to analyze product history and trends to get insights on its sales, demand and seasonality. No need to dive into tons of numbers: easy-to-use graphs are here to help!
Use IO Scout to check if the product sales are seasonal or if the product has demand all-year-round. This will help with deciding when to start preparing for the season!Try it now
How did this product make it to such a BSR? Was there a change in sales strategy? How did the product do after the price drop? Answer these and many more questions with IO Scout!Try it now
Interested in learning more about the niche? Use IO Scout to see if the product is trending now or its popularity is decreasing. Stop losing money on products that are not in demand.Try it now
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Launching a product on Amazon takes some time and effort especially if you are just starting your journey with Amazon. Launching the first product may take much more time compared to the following products. Well, Rome was not built in a day!
The most common steps that include product launch on Amazon are:
As we mentioned before, we believe that amazon product research is one of the most vital steps that a seller needs to take. There are a lot of steps that follow amazon product analysis. In order to make the right product choice and to start its launch, it’s important to perform detailed product analysis.
This means that product analysis is not only about checking the product data that is available on Amazon, such as the product price, number of sellers, product availability, but also it’s important to see how the product has been performing within some period of time.
There are many tools that can be used in order to get answers to the questions associated with the product trends. It is recommended to go after products that have stable demand.
Google Trends will help with performing overall demand analysis. Google Trends is a free tool provided by Google that offers a possibility to check out what people have been looking for. Google Trends offers “Recently trending” on its main page to check out what people are currently looking for.
Let’s say, you are interested in learning more about the product niche you would like to go after. For instance, this niche is “jade roller”. Go ahead and check out how active people have been looking at this niche recently. Check out how this niche has been performing within the last 12 months. How does the interest look now?
Compare it with other niches. Let’s say, you are interested in comparing a rather narrow niche “jade roller” with a more wide niche “face roller”. Go ahead and check out how the comparison looks.
Unfortunately, Google Trends will not answer the questions associated with the sales associated with such a demand. Looking for something and buying something is not the same thing. Google Trends shows what people have been looking for, rather than what they have been purchasing. In order to get the insights on what people were actually purchasing, it’s important to have a tool that will help with this.
IO Scout is such a tool. With IO Scout amazon research tool, you have an opportunity to see the history of every product in order to make the decision whether or not to go after it.
Let’s say you have chosen to explore the “jade roller” niche. What’s next? Check out how jade rollers are performing on Amazon.
There are several ways how to do that: