If you’re looking for a way to manage your reputation as an Amazon seller, you’ve come to the right place. Amazon reviews are what can make or break your business. The important thing to note is while there are positive and negative reviews that are authentic, there are those out there who may leave negative reviews for no apparent reason at all.
Because of these unwarranted negative reviews, it can hurt your business. No one deserves to go through that. Especially when they’re fielding negative reviews from people who are not actual buyers, but perhaps competitors or the like that want nothing more than to play dirt.
IO Scout will show you how to delete Amazon reviews so you can save your reputation the right way. A word of advice, this should only be used whenever you need to delete unnecessary reviews. Even if a verified buyer leaves a not so good review, it’s better to keep it up there rather than delete it.
In short, be ethical and don’t cheat your customers. Only use it when necessary. With that said, let’s show you how to remove an Amazon review.
What is an Amazon Review?
An Amazon review is pretty self-explanatory. Your customers will leave a review of a product they have purchased on Amazon. They can leave anywhere between one to five stars (one being worst, five being best).
Those who have actually purchased the product online will have a “Verified Purchase” badge next to their name if they have purchased the product itself. They will also have the option to leave a detailed explanation of why they gave it a good, fair, or bad rating.
As an Amazon seller, it’s important to take these Amazon reviews seriously (especially from verified buyers). Not only will you get positive reviews from customers who will trust your brand even more, but your most critical reviews are where you can be able to get some ideas on where to improve. If you think one-star reviews are where you need to find ideas for improvement, the big surprise is that it’s not the place for it.
In fact, one-star reviews are probably from customers who hate everything or just want to spite you. But if you are dealing with one-star reviews from verified buyers, it’s up to you to step in and figure out what the problem is so you can find a solution. As for ideas to improve, you’ll need to find them in the three and four-star reviews.
In three or four-star reviews, there’s a reason why a customer would rate it as such as opposed to a five-star rating. It could be the wrong size, wrong color, or anything they may not be happy with. If you are creating your own products, it should help you in the long-term as far as improving your products go.
Why Delete an Amazon Review?
As mentioned, deleting an Amazon review can be warranted. One of the reasons why you’ll need to delete one is because someone might have nothing better to do than to “troll” Amazon sellers and leave one-star reviews. Amazon takes these reviews into account within their algorithm.
So a one-star review no matter how frivolous it may be will always be taken into account by Amazon. Deleting that review makes logical sense because it will weigh down your positioning and even your reputation as a seller. The more positive reviews you have, the better off you’ll be (whereas the more negative reviews you have, the fewer sales you’ll get).
Steps to delete an Amazon review
If you need to delete an Amazon review, you’ll need to take the following steps:
- Log into your Amazon account on your PC
- Go to the “Accounts & Lists”
- Now, go to your Amazon profile and find the “Order and shopping preferences” section
- When you scroll down, you’ll see your reviews listed. Find the three dots on the top right-hand corner of the review you want to delete and select the “delete review” option
Please note that you can delete your Amazon reviews on a mobile device. The only difference is that you’ll need to go into your account options and choose “Profile” under the “Personalized Content” options. The deletion process is the same (click the three dots and choose the “delete review” option).
How do you ManageNegative Reviews on Amazon?
There are ways to manage negative reviews on Amazon. What you need to understand is that you can’t just delete them all just to make yourself look good. Especially when they come from verified customers.
You can approach this in one of two different ways:
- You can comment on the negative review publicly. Try and make things right with the customer. Some customers will be willing to oblige while others just want their money back and move on. You can’t please them all (and you can’t win them all over).
- You can request a removal of a review from Amazon. While it might not be the smartest option, you can request a removal and Amazon will review it and make the decision from there.
While we suggest setting things right with negative reviewers, there is one caveat that needs to be addressed. Even if the issue is resolved, it is against Amazon’s policy for a seller to request a revision of a customer’s review. Once things are straightened out, leave it at that.
How do Amazon Reviews Give your Products Credibility?
Amazon reviews give your products credibility because most of them are from real buyers. They’ll leave five-star reviews and explain why they love the product so much. The more positive reviews you have, the better the chance it will influence another potential buyer.
It’s a cycle of more sales and more positive reviews if you are able to deliver a high-quality product in a timely fashion. Social proof has long been one of the key factors why Amazon sellers have tended to sell more products after a short time on the platform. If you want to know how to get more positive reviews, read on as we’ll show you how in the next section.
Can you Solicit Five-Star Reviews from your Customers?
There are creative ways to go about getting five-star reviews from your customers. You can ask for a review when the customer receives the product. You can contact customers outside of Amazon’s Buyer Message system and suggest a five-star review if they are happy with the product.
Why should you Care About Getting Amazon Reviews?
Amazon reviews are important to every seller. That’s because it will give you a reputation for being a trusted seller. Customers will be more than likely to buy from someone who has positive reviews compared to sellers who have negative reviews (or none at all). You as a seller should care about getting Amazon reviews because without them, your business would be at a standstill.
Amazon reviews will make or break your business. But you’ll want to delete the reviews that are frivolous and uncalled for (i.e -- the unverified buyers). Deleting reviews should be for a greater good, not something that you can abuse over again just to make yourself look good.
Keep in mind that reviews will be important (especially from verified buyers). If you get critical reviews, do your best to set it right so the trust isn’t lost between you or the customer. Even if you lose a customer, it’s not the end of the world.
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