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High Demand Low Competition Products on Amazon [2020 Update]

To fully optimize your sales on Amazon, one of the largest e-commerce sites in the world, it is important to find a profitable product niche. IO Scout Amazon Product Research Tool helps you to find a products and niches that don’t have too many competitors.

Profitable product niches are mainly characterized with high demand and low competition. This makes it easy for sellers in this category to earn a lot faster simply by selling products with high demand and low competitions. To do that, you need to find the ideal product niche.

Meanwhile, for clarity, a product niche refers to a smaller, specialized product subset that can help you target a specific set of consumers and concentrate on serving their unique needs. Also, you can get the leverage you need to branch off into the bigger markets with a smaller market share, which is the product niche. 

However, most products on sale today already have hundreds of sellers on them which then leads to the question, “How can you find the ideal Amazon product niche?” and if someone find a niche which suits best, for example "books", then the second question is " How to sell books on Amazon ?" So, there are several ways to finding the perfect product niche. However, the manual approach can be quite tedious. The other option involves using an automated research process which is swift and efficient.

product research

How to Find Amazon Product Niches

Creating smaller sub-markets for your potential product can be done in many ways. However, the easiest of the methods that will help you define and target a specific niche is to layer different customer behaviors and interests. To achieve that, you have to carry out more research into your initial subject. 

There are a few effective methods to find niches online:

1. Use Search Engines

Search for the broad topic you have in mind on Google and follow relevant links. For instance, using a search for Dungeons & Dragons as an example. 

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You’ll find a wide range information pointing to the biggest and most competitive pages. However, you will also find what people who like Dungeons & Dragons are interested in.

If you move down to the “People also ask” snippet, you’ll see four common questions associated with searches for Dungeons & Dragons. One of them is “What do I need to play Dungeons & Dragons? Since this question relates directly to products, you may find an opportunity here. 

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Potential product niche ideas you can find here are dice, printed character sheets, a whiteboard, and adventures. With this information, you can dig deeper.

Do another Google search with one of the product niche ideas, “D&D dice.” 

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At the top of the search results, you can see sales options for the product on Stand-alone websites such as Wyrmwood or popular platforms such as Amazon and Etsy.

You’ll also find articles on D&D dice listed, which will help to direct you to the information that is most relevant to people searching for “D&D dice.” You can get deeper and deeper into this niche by following this trail.

While you are searching for a product niche, it is also important to learn about the niche’s popularity. We can assume that our “D&D dice” is quite popular since the Wrymwood set is the first product listed in the results. 

However, if you want to check how popular a page or blog post is on Google, you can use websites like SimilarWeb to get insights into its estimated traffic. For instance, Wyrmwood Gaming has the following statistics:  


If you find a website that gets around 100,000 – 300,000 visitors each month, that means that the niche is viable and not too competitive. Such is a perfect opportunity to dig more into how they do things and see if you can model your business using these templates.

2. Search in Online Communities

Another place to look for niche ideas is in online communities. Here are some of the online communities that will help you get insights into the popularity of a certain niche.

  • Quora 

Quora is one of the online communities where you can mine profitable niche ideas. It is a question and answer site where users submit questions on certain topics, and other users reply. The best answers are upvoted by the original poster and other people who read the question.

Using Quora to find profitable niches can benefit you in two-folds.

Quora organizes every question submitted on the site into topics and subtopics. It also provides information on subjects related to the main topic. With these related subjects, you can find new niches with people’s interests.

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Also, the questions help to find out what people in the community want to know about. If you are looking to offer a product or service that is informational, a great platform to learn what the community wants is Quora.

An example is in the image below where an answer was upvoted over times by users. This popularity is a sign that people are interested in it.

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  • Instagram

Another great online community to find product niches is Instagram , thanks to its use of hashtags. For instance, a search for #dungeonsanddragons on Instagram produced the result below.

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Looking at the result, you will find three different types of niches within the D&D community on Amazon. You should begin to see a pattern with the top posts. There’s more dice, a D&D costume, and character art for a D&D character. These three are potential niche opportunities.

To gauge how popular a niche is, look at the top posts and locate their hashtag lists. Try to identify hashtags related to the picture that have between 50,000 and 500,000 posts.

If you find less than 100,000, that means you may not have enough market to support the product niche, and if you find over 500,000, that means you might have too many competition.

  • Reddit

You can also find product niche ideas on Reddit , which is a platform constituted by communities known as subreddits. With these different subreddits, the site is already organizing its data into niches for you.

A subreddit’s follower count and growth determine its popularity. You can find the organized data on growth and follower count from Reddit on You can also search for specific subreddits.

For the Dungeons & Dragons subreddits (r/DnD), here are the stats.

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Since Dungeons & Dragons is too broad, you can search for details on top Dungeons and Dragons related keywords, and also related subreddits. In the results, you’ll quickly find some great opportunities.

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3. Use IO Scout Amazon Product Research Tool

In addition to the other different ways which you can use to come up with cool product niche ideas, the absolute best way to go about this research is to use IO Scout Amazon Product Research Tool and Product Finder.

Product Finder gathers data directly from and sorts them by the filters you select. You can then use that information to find niches that people are interested in and are willing to pay for.

amazon product research

To start using IO Scout Amazon Product Research, we recommend you use these few filters.

  • Choose product categories that are easy to deal with.
  • Set ‘Average Monthly Units Sold’ to 200 – 500 units monthly.
  • Set ‘Competition’ to ‘Very Low’
  • Set ‘Average Monthly Price’ to $18 - $50. 
  • Set ‘Niche Score’ to 7 or higher.
  • Check the ‘Exclude Top Brands’ box

You’ll immediately see hundreds of great keywords pop up. You’ll still see some branded searches therein, but skip those and look out for the real money-makers there.

Note that it is important to follow your passion when searching for your ideal product niche. It’s best if you choose a product you can discuss and improve. 

If you are following your passion, you’ll understand your product, you’ll know exactly what you want from the product, and you are likely to gain an edge over your competition. 

How to Find Amazon product Niches with Low Competition

Since we are not just looking for profitable product niches, we also want to find products with low competition; these methods can help you find high demand products with low competition on Amazon.

4. Search for Successful Products on AliExpress    

Most Amazon US items are sourced on a global e-commerce site based in China – AliExpress , or Alibaba , its counterpart. Therefore, if a product is successful on AliExpress, it’s likely that it will also succeed on Amazon.

To find the high demand products on AliExpress, navigate to AliExpress collections page. 

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From there, go to the category you are interested in. Click on “Sort by Orders” after the category page shows up.

You’ll get product listings sorted in descending order of the most ordered to the least ordered. This way, you’ll have a list of high demand products.

After shortlisting products, move on to check the competition on Amazon marketplace. Start by searching for the specific shortlisted products in Amazon. If you get so many exact results, then the product is competitive, but if there aren’t several exact results, that means the product enjoys low competition.

5. Browse Amazon Best Sellers

Amazon publishes a list of its Amazon best sellers that show best-selling products category-wise. This list can provide great data for sellers to explore and know the products that are doing well. 

You can also find other useful lists of products such as new releases, movers and shakers, most wished for, and gift ideas. You should dig carefully into the “most wished for” list to see what you can find to spark up product ideas. 

After skimming through all these lists and their customer reviews, you’ll have a list of products to search for on Amazon to determine their competitiveness.

6. Use The Amazon Native Search

You can also come up with awesome product ideas using Amazon native search. Amazon’s “auto-complete” search feature automatically suggests a list of long-tail keywords that are popular among users whenever a user types a keyword.

With these keywords, you can perform actual searches to see the products that correspond to those keywords. If no products are corresponding to that search, that means there’s low competition. 

However, do not use this strategy alone. Check with other strategies to see what you can find.

7. Explore Amazon Trends

You can find trending keywords or topics using IO Scout Product trends and history tool.

amazon product trends

8. Explore Google Trends

You can find trending keywords or topics region-wise using Google trends . Google trends is reliable since it is based on data from Google, which is the largest search engine in the world. 

With Google trends, you can find out if a particular product is trending or not. And if a product is trending, you already know that it is popular in demand.

Once you find a list of trending products, go ahead to analyze the competition by searching for those exact products on Amazon. If there are no much sellers then, such products have low competition.

9 . Use an Amazon Product Finder Tool

Amazon product research tools such as IO Scout can help sellers find high demand, low competition products in just a few seconds. Thousands of sellers across the globe use this tool.

With IO Scout, you can find product ideas, track competitors with Amazon Product Tracker tool, create a product database and analyze them by sorting and filtering, and study Amazon keywords customers use in finding products.

amazon product tracker

Amazon Product Finder Tools reduce the hassle of searching for great products to sell manually and also saves you time. In a few seconds, you already have your ideal product.

What Tools Should I Use to Find a Product’s Tools List

Choosing the right product finder tool is crucial to the success of your Amazon business. There are different tools available. We hope this list helps.

Seller App

Every seller can become a product research ninja with SellerApp. It has intuitive features, instant insights, and smarter shortcuts. It picks up data from the most reliable sources and makes it available to you. 

Helium 10

Helium 10 contains multiple Amazon seller tools that can help you find high ranking keywords, spy on competitors, identify trends, and optimize your product listings. If you are looking to grow your Amazon business exponentially, the Amazon optimization tool suite is designed for you.

IO Scout

Amazon seller software

IO Scout works as a chrome extension which will give you detailed Amazon product listings statistics, including estimated sales and revenue, seller details, fees and more. The software helps you to add specific products to your tracking lists to monitor them.


Another software similar to IO Scout is AMZScout. It offers functionalities similar to IO Scout through a web app and a Chrome Extension. With AMZScout, you’ll get product potential score, monthly sales, BSR, profit, current inventory levels, including multiple levels of competitor analysis. 


ZonGuru offers big data solutions to sellers to help them find the best suppliers, research top-selling products, and uncover valuable opportunities. Find your next product niche idea using Niche Finder. You can also find the perfect supplier for your products using their powerful Easy Source tool – a world-first collaboration with

Unicorn Smasher

Another Amazon product research tool from AMZ Tracker is Unicorn Smasher. It provides comprehensive data, solutions for sales estimates, and more. It is a free tool for Amazon sellers that make it easy for you to find the ideal product that will fast track you to the top of your niche. Unicorn Smasher supercharges your Amazon product research.


This is a price tracker that ensures you are getting the best deals on products. If you create a Wishlist in your Amazon account, CamelCamelCamel will watch the price history of those items in your wishlist and helps you decide when to buy. It will also help you review prices for products you want to add to inventory. You may not need an account to track product prices, but if you want to get alerts, you’ll have to create an account.


AMZBase is useful in helping sellers search for products to sell on Amazon. The free tool can help you get the ASIN and the title description of listings on Amazon quickly. It also provides immediate access to AliExpress, Alibaba, CamelCamelCamel, eBay and Google search engines as well as calculates FBA fees to estimate potential profits.


Keepa is a modern, elegant, efficient, and easy to use Amazon price tracker that offers comprehensive price history graphs, and price drop and availability alerts. It also offers deals, huge and constantly updated product database, and browser extensions.


Sonar offers a comprehensive set of features. The free tool offers extended search to find synonymous keywords, Amazon search volume and reverse ASIN lookup. You can find the most profitable keywords in more than 75 million actual Amazon search terms.

FBA Wizard Pro

This software helps sellers to easily find winning products to sell on eBay and Amazon . You can find products from hundreds of your favorite US and UK retailers, wholesalers, textbook arbitrage, Amazon flips, and others. They are constantly adding features to this software, and it works in the UK, US, and Canada.

Choosing the tool that is suited for your e-commerce business involves understanding how each tool differs from the other and how they can help you find products to sell using keyword research. These tools do not have the same functions, and some make for better results when used together. It is up to you to decide which is best for your business.

Final Thoughts

It is time to get started with finding the ideal Amazon product niche for you. Use the strategies available to you to determine the level of demand and competition to ensure that it is profitable enough to enrich your future as an entrepreneur.

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