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IO Scout - 10+ tools for Amazon sellers at a special price.
On the most prominent online selling platform worldwide, Amazon, there are more than 12 million products available for selling. Many people became very successful in the business of sale after they offered their products on this platform or discovered a profitable product or niche using Amazon Product Research Tool by IO Scout.
Finding the right niche or product isn't quite easy. Maybe you discovered profitable products with high demand and low competition , but after you have done the additional research, you found that your product falls into Amazon restricted categories. Don't be disappointed. Even though specific categories are restricted, they aren't entirely prohibited. These categories have special rules and requirements you need to live up to if you want to sell items that fall into these categories, and you need to get Amazon's approval before you start trading.
Aldo, it seems like Amazon is making extra obstacles, this approach is actually beneficial for both sellers and customers. Amazon gated categories are created to protect buyers and sellers while providing the best user experience.
As mentioned above, specific categories require sellers' proper safety documentation if they want to sell products that fall into these categories. Aldo gated Amazon categories may be frustrating and time-consuming for sellers, the benefits of this program exceed the inconvenience. This program is designed to protect customers and give them the best possible user experience. If the user experience is positive, consumers will keep coming back to this platform, and sellers will get more sales. Whether it's the matter of safety, authenticity, or quality, gated categories assure that customer protection is promoted.
Amazon's gated categories are also created to guard sellers by building customer's trust in their products and by preventing questionable sellers from harming their brand and overall impression. If you sell items within restricted categories, competition is much lower, which will increase the chance for your product to be seen and sold.
Different restricted categories don't have the same requirements or methods for applying to be ungated.
This is a short explanation for various categories and how to get ungated.
In this category are products that are used for trucks, cars, and all other motor vehicles. Automotive and Powersports category covers all performance and replacement parts, interior, and exterior accessories, tires, wheels, fluids, tools, equipment, etc.
Collectible coins represent unique and limited edition minted coins gathered by collectors.
Not many sellers try to break into this category. This is probably the toughest category, with the strictest requirements and rules.
Products such as novelty Bitcoins and fake cash should be listed by the "Toys and Games" or "Clothing, Shoes and Jewelry" categories.
Entertainment collectibles are items associated with the television or film industry, and especially if they are signed or present special editions, they raise the value and draw collectors.
-ODR or Order Defect Rate needs to be less than 1%
-Pre-fulfillment cancellation rate needs to be below 2.5%
-Late shipment rate needs to be less than 4%
Sellers who wish to sell in this restricted category must apply through an e-mail sent to firstname.lastname@example.org because there isn't an online application like in other categories.
Experienced sellers say that this is one of the easiest-to-break gated categories.
Fine Art represents unique, one of a kind art pieces that often cost $10,000 and more. Mass-produced items don't fall under this category, no matter how high their price can be.
Fine Art category is only opened for gallery owners and art agents. Mass-produced art can be sold within appropriate sub-categories in Home & Kitchen category.
Fine jewelry represents authenticated products that need to meet Amazon's Jewelry Quality Assurance Standards. Like Fine Art. These jewelry pieces have high prices and represent high-end products.
-Order-Defect rate must be 1% or less
-Cancellation Rate must be 2.5% or less
-Late Shipment Rate must be 4% or less
As Fine Art and Collectible Coins, this is one of the toughest categories to get in. Only experts should apply. If you don't own a brick and mortar store and don't have your logistics all set up, don't bother applying to this category, you'll just waste your time and effort on various barriers.
Also, to be able to sell in this category, sellers must pay a $5,000 fee for quality testing, and they must provide the spreadsheet with at least ten items for quality testing. Amazon will test your products additionally, every 6 to 12 months
If you want to sell jewelry that isn't made of precious metals, you can list them in one of the fashion categories.
Sports Collectibles are sports items with signatures, limited editions, and features that increase their value for collectors.
-Beckett Collectors Club Grading (BCCG)
-Beckett Grading Services
-Becket Grading Services (BGS)
-Icon Sports Memorabilia
-James Spence Authentication (JSA)
-Major League Baseball (MLB Authenticated)
-NFL Players Inc.
-Professional Sports Authenticator (PSA)
-PSA/DNA Authentication Services
-Professional Sports Authenticator (PSA)
-Sportscard Guaranty (SGC)
-Upper Deck Authenticated (UDA)
Merchants state that UPCs aren't required for this category and that selling Sports Collectibles is easier on other online platforms or niche hobby websites.
This category covers toys and games for children from 0 to 14 years, strategy board games, drones, collectibles, and other items of interest to adults.
If you plan on selling in this category, make sure you live up to all Amazon's requirements before the Holiday season starts.
All types of video media, especially DVDs and Blu-rays, falls under the Video umbrella.
-Estimated volume of units you're planning to sell.
-Your primary source of product inventory. If you have multiple sources, you must list them all.
-At least three invoices for purchase orders of your most significant inventory source that represent the type of products you're planning to trade.
Amazon is striving to reduce the counterfeit market as much as possible, so if you plan on selling used DVDs, don't bother. Due to this policy, Amazon accepts only new DVDs, and you will need to supply invoices of purchases as evidence.
The Watches category represents high-end jewelry pieces, including brands like Tag Heuer, Rolex, Hublot, and Patek Philippe.
-The Pre-Fulfill Cancel rate must be 2.5% or below.
-The Late Ship rate must be under 4%.
-The Order-Defect rate must be 1% or less.
Amazon is making sure its buyers have the best customer experience. To be able to provide that, Amazon has other security standards, especially for products that can be misused or mispresent.
There is no single definition for all products, and restrictions differ from product to product. However, there are several general principles for restricted products.
If you are using the Fulfillment by Amazon selling model, make sure you check which items can't be sold with the FBA model .
Amazon's restricted products are divided into three general categories:
The following list of items is currently restricted on this online selling platform:
Aldo the next three products aren't covered with Amazon's list of restricted products, they have restraints:
Other product restrictions:
If you have found profitable products or niches, but they fall under the restricted categories or products, you can try and apply to get ungated. Aldo, many sellers, think different, this process isn't so complicated at all.
Certain requests even get approved automatically! These are called the "Automatic Approvals," and they often just happen randomly. Automatic Approvals have a connection with good customer metrics and with how long your account has traded successfully.
In general, for requesting an approval to get ungated, you need to:
Depending on which category you are requesting the approval, Amazon may require additional requests and proofs, such as invoices and legal documents. Work through all of the steps and provide everything Amazon is requesting from you.
Sellers who receive the following message from Amazon are automatically approved for selling in the specific category:
"Your selling application is approved. Congratulations! Your selling application for [brand/category name] has been approved based on your performance history."
Even if you are rejected, you can try again later, or try getting ungated with supplier invoices.
You can check the status of your application anytime by going to Add a Product section, and by clicking on the To manage your selling applications, click here link, which is located below the search section.
In case you are trying to get approved through your source or supplier, you must buy products that are already listed in your Amazon inventory, under the category you are trying to get approval for. Look for specific items through Amazon's Seller Central by clicking on Add a Product to determine within what category they fall in.
At first, when you are searching for items to buy from suppliers, it's not so essential to make a significant profit. Probably you won't make any profit, or you even won't send them to Amazon for selling. The purchase is made because you must have a qualifying invoice to apply.
When you are applying to a specific category where products you wish to sell are, you need to provide the official invoice and send it along with the goods. Printed copies or e-mailed invoices aren't allowed.
You can take a photo of that official invoice and submit that image to Amazon.
In some cases, it's allowed to get a PDF invoice file from your sales representative, but before your order arrives.
Invoices are probably the most critical part of Amazon's approval process. Invoices help Amazon to determine where your goods are coming from and even more important, whether they are authentic goods. If you make a single wrong step with invoices, your chance to get approved to sell in gated categories will be terminated.
Try to estimate by yourself if the invoices will live up to Amazon's invoice verification process before submitting them.
To get approved, make sure:
You can't request approval with retail receipts and purchase orders. Only invoices that contain all information listed above will be accepted.
If you get approved for the top-level category, it doesn't mean that you can sell items in all sub-categories within that specific category:
Amazon wants to ensure all customers on this platform are satisfied. They want to avoid any possible lawsuits from customers claiming they bought an item from an Amazon seller that failed to live up to its listing's information. Hence, Amazon's product claims policy rigorously aligns with the Federal Trade Commission's (FTC) regulations about "unfair or deceptive" promotion.
All sellers should take some time and read the FTC's guidelines about internet marketing. Product details, pictures, or any other information about the product can't be misleading or false.
The order of the Federal Trade Commission's Division of Advertising Practices is to protect "customers from unfair or false advertising and marketing methods that raise health and safety matters, as well as those that cause economic damage."
Amazon's claims policy forbids any allegedly cures, treatments, or prevention of human and animal diseases that aren't proven and verified with the FDA.
Also, all items with environmental claims mustn't deceive customers about the qualities or features.
Rules are there to be followed. If you're considering whether or not to break any rules, keep on your mind that:
After the disciplinary activities, you will find it very difficult to get reinstated!
Many people get confused and mix up these terms. Let's make it more clear:
Amazon's restrictions can be quite confusing, and due to their frequent updates, they can be hard to interpret. Despite that, restricted categories, products, or brands are definitely worth the trouble. Pursue trying because after you overcome the obstacle of approving, a whole new door will open for you. The competition in these categories, brands, or products is often very low while products have a high demand. You will have a whole new set of opportunities to profit, while sellers who didn't want to bother with paperwork and approvals are still dealing with the over-saturated market.
But understand that in business, like in real life, some parts are way harder while others are easy and enjoyable. The same goes for Amazon's restricted categories. Once you've overcome the approval process, you will be far away from your old competitors, enjoying significant business growth and profit. Take some time, learn about the process and requirements, and you will rise high ultimately.
There is no certainty in this. Some newbies got approved while many experienced sellers got rejected. But keep on your mind that it's always good that you have established business or extensive experience.
Yes, you can. Maybe you won't gain significant profit, but anything is better than nothing, right? That way, your purchased inventory won't just lay and collect dust.
Once you've got approved, Amazon won't constantly be checking your invoices. You are allowed to purchase from any authorized supplier, including regular Retail Arbitrage stores like Walmart.
No, retail receipts won't be accepted. You need to file invoices, not receipts.
Some merchants were required to provide a business license, while others were never asked for this requirement.
No one knows this, but Amazon. You can use all of the information from this article to make as a better application as you can and prepare all of the required documentation. After that, you can only hope for the best.
You should definitely never do this. For Amazon's requested invoices, you should provide a real invoice for the products you purchased. If the supplier you are paying is not placing actual orders for you, your documents are being forged. If you file forged paperwork to Amazon, you risk getting permanently suspended.