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Top Selling Items on Amazon

It is necessary that you conduct proper research to pick the right item before introducing it on the Amazon. The first thing that you need to do is to evaluate the potential of the item in terms of how much units it can sell and how much profit will you be getting from it. Calculate Amazon fees and profit with IO Scout Amazon FBA Calculator this is a free tool for Amazon sellers. You need to pick that item which shoppers are actually looking to buy and but still isn’t offered by too many merchants.

To determine the demand of the item one of the most efficient ways is to examine its sales over a period of time. If there aren’t too many fluctuations in the trends , it clearly reflects the item is desired by buyers all year round, meaning you have a good chance of earning. To get the data you need to examine the key info of other similar items especially the top selling items on Amazon in 2021.

Now, why is this step so important for running s successful business? Let us say, you launched any random item which you had an interest in and it turned out to be something not desired by the buyers. What will happen? Loss! Because shoppers won’t be purchasing something they don’t need. Just like any other business, the number one priority of your business should also be to fulfill the needs and demands of the buyers because they are the ones your business actually gets its money from.

Another important factor that has a great impact on the performance of the item is how well its listings are optimized. By using IO Scout Amazon Listing Optimization Service you can completely optimize your listings through the appropriate keywords, they will have a higher probability of landing on the first page of the search results for a relevant query. This way your item will be more visible to the buyers and hence there will be more chances of conversion.

If you are thinking that all of this will be too hectic and tiring for you, don’t worry, because there are IO Scout Listing Optimization tools available for this purpose which brings accurate and exact results within a few minutes, making the whole process easy and simple.

listing optimization service

Are you trying to discover the best selling items on amazon for your business? Read IO Scout's detailed article to get useful insights into it.

How to Choose the Best Selling Products on Amazon

As we mentioned earlier, not every item is destined to perform well. They have to have certain characteristics and you must consider these while choosing the item you want to launch. This will also help you in shortlisting the items because when you conduct research of the most bought items on Amazon it is possible that you find 20-30 items that you feel have the potential but you can not analyze all of them as it would be too time-consuming.

  • Good Daily Sales
  • Lightweight
  • Reasonable Price
  • Improved Item 
  1. Good Daily Sales

Since the sales rank of an item is depends on how many units it is selling every day and it is assigned by comparing the sales of other items in the category, it is important to choose an item that has the capacity to sell at least 8-10 units every day. This is possible if the item is desired by the shoppers. To determine this, you need to examine the daily sales of a similar item. Furthermore, when an item has a high number of sales, it is a profitable one given it is being sold at a profitable price.

Good daily sales also mean that the item is not seasonal. As a merchant, you would want to stay away from the seasonal items because they can not generate sales throughout the year and you want regular income all year round. Let us say, you are offering Halloween masks, they will only be desired by the purchasers during Halloween and you won’t be able to make sales the rest of the season.

Another thing to consider while you are examining sales of an item is that whether it is sold by too many merchants or not. If it is, you shouldn’t go for that item because it would be extremely difficult for you as a newbie to attract the purchasers to your item.

There are many such cases where merchants commit the mistake of choosing the item which was already being offered by too many competitors and even though the items had a good demand they failed to perform because of very high competition.

Moreover, sometimes an item is not sold by a large number of shoppers but the market is captured by 1-2 big brands that have the trust of the shoppers and when you enter the market it becomes too tough to convince those loyal shoppers to try your item. So when you are searching for the right item, pay close attention to this aspect and don’t go for an item if this is the case.

  1. Lightweight

What most of the beginners want when they are planning on launching their first item is that it requires minimum investment. To minimize the costs you need to pick your item carefully. Go for the item which isn’t too big and is lightweight. These types of items are sold easily, have less shipping and fulfillment fee and less storage charges. Another factor you need to pay attention to is the category of the item because the referral fee depends on it. It is better to choose a category with no more than a 15% fee so that you don’t have to invest much.

While you pick a lightweight item also look at how strong or fragile it is and focus on its structure to determine if it is easy to manufacture or not. Items like glass are too fragile and have higher chances of getting damaged during shipping so avoid such items. Furthermore, electronics items are a bit difficult to manufacture which will increase the cost so don’t go for such items rather opt for the simple ones.

Packaging must also be considered and the best item is the one which is easy to pack and doesn’t get damaged during the process. This means it is better to avoid heavy and large items.

  1. Reasonable Price

It goes without saying that a top selling item is the one that can sell a lot of units regularly. Now if you go for items that are too expensive it won’t make that much sales because such items are not purchased by too many people as a common man opt for affordable items. So you must choose an item which has a reasonable price so that it can sell in bulk. For example, if you choose a branded LED which costs thousands of dollars, people won’t buy it regularly.

You should also look for an item that is required by the shoppers again and again so that you can have more sales. Now, this doesn’t mean you offer them a low quality item so that they have to buy it again rather it means the item is as such that it fulfills its purpose and then shoppers need to buy a new unit. Let us say, you are offering a good quality cleaning solution for carpet cleaners, it will finish after some time and will be bought again by shoppers if it is actually fulfilling its purpose.

  1. Improved Item

A great way to launch the best item is to explore the reviews of the shoppers on the pages of the item and examine what they don’t like about the item. By using this information, make changes to the item and offer shoppers a new and improved version which consists of what they need. When you do this, they will definitely buy this improved item and you will have high chances of becoming a top seller.

For example, you are interested in launching a pair of running shoes and you discover that shoppers are not happy with its grip, you can offer them an item with better outsole.

Best Selling Amazon Products and Categories in 2021

Below we have mentioned some of the most popular Amazon items and categories on the basis of their performance.

Here you must note that all the stats mentioned below are the current starts which may change as the time passes.

This category is quite popular and has several opportunities mainly because this is the era of online shopping and parents are now purchasing the favorite items of their children online where they don’t only have so many options in one place but can also get them at a good price.

As of now, some of the top items in this category include:

Cards Against Humanity: This is simply a card game but with 4.8-star ratings from the average of astounding 46,207 this is definitely among the top selling amazon products. If you look at its weight and dimensions you will find that it is very lightweight (2.25 pounds) and measures only “8 x 4.1 x 2.7 inches.”

Play-Doh Modeling Compound: With sales rank #2, 4.5 stars rating from the average of 5,514 total ratings, an item as simple as play-doh is among top items in this category. Again, it is lightweight and a small item that is easy to ship.

Amazon started as an online bookstore and its still quite popular for purchasing books especially now that it allows publishing of books through Kindle Direct Publishing (KDP).

If we look into the best products in this category, they are as follows:

The Ultimate Retirement Guide for 50+: As the name suggests this book is about retirement and tells readers the strategies of using their saved money in a proper way to keep earning money after retirement. Since people usually struggle with properly utilizing their money, this book among the top products in the category.

Where the Crawdads Sing: This book is the no. 1 bestseller of the New York Times. No wonder it is among the top books on Amazon as well. The book has 40,399 ratings leading to 4.8 stars.

  • Electronics

With the increasing use of technology, electronic gadgets are now very much in demand. The items below are the top selling products on amazon in this category:

Alexa streaming media player: This powerful device is on top with 4.5 starts and 144,669 ratings.

Alexa 4K streaming device: Again a streaming device is among top items with 167,800 ratings and 4.6 stars.

Both the items are super light with a small size but desired by the shoppers. However, if you notice, both of the items are sold by Amazon itself which means if you choose such items to sell, it will be quite difficult to generate sales because your competitor will be Amazon. So before choosing any item from this category pay attention to who is offering it.

Discovering Best Items with IO Scout Amazon Seller Tool

find top selling items on amazon

IO Scout is the most efficient and powerful Amazon seller software that lets you discover the best items to launch on Amazon by giving you accurate and real-time details of any item you want, thanks to its massive database of over 130 million goods that is updated on hourly basis to ensure users get the latest data and can make an informed decision.

Whether you want to introduce you branded items with a private label, looking to offer wholesale goods or you are thinking of retail arbitrage, the tool will help you with all your selling needs. Due to its accuracy and ease of use, many merchants from all over the world are using IO Scout Amazon seller tools to operate their online business more effectively.

IO Scout Amazon Product Research

When you want to discover the best selling items in any category through IO Scout Product Research Tool, just go to IO Scout web-app, sign in and from the left side click on “find”. There you can select the category you are interested in and the tool will display all long list of items along with the price, ratings, sales and much more. It will also tell you the average price, total revenue, and average rank, etc. of the items in the category. These stats will help you in understanding the capacity of the category as well as the individual items. You can also find a specific item by providing its ASIN.

If you have any requirements about the reviews, price, and weight etc. for the items apply these filters and mention your range in terms of minimum and maximum value. IO Scout Product Research Tool will show you the top items that best match your requirements. For example, if you want to see the best items in electronics categories that don’t cost more than $100 and have a weight of less than 4 pounds you can mention it through filters and the items in results will only be those which meet these requirements. This way you will be able to shortlist the item and save time.

product research

IO Scout Amazon Product Tracker

IO Scout Product Tracker Tool can also be used to keep tabs on the performance of the goods sold by competitors and you can learn from the details what you need to do next to gain a competitive edge. To view your tracked items, simply go to the bookmarks tab on the left side of the tool. The details of the tracked items can also be exported to excel easily. On the left side is you can also find a detailed tutorial on how to use the toolset.

The tool also allows you to examine the historical rank, review and price trends of the tracked items. These will help you in understanding if there are any fluctuations in these trends or do they perform regularly.

product tracker

IO Scout Amazon FBA Calculator

Another great feature that this toolset offers is the “FBA Calculator” to determine the expenses linked to selling a particular item. First of all, you have to enter the ASIN of the item you want to determine the charges of. The tool will then scan its database and find your item within a few minutes.

It will then ask you to enter the weight and dimensions of the item and based on these and its category, it will determine the referral fee as well as FBA fees. It will also ask you to enter the cost and other expenses of the item if any and based on all these expenses it will determine the net margin and net profit. With these two parameters, you can easily judge if the item is worth investing in or not.

fba calculator

IO Scout Chrome Extension

IO Scout chrome plugin includes all features from the web app, which is ideal for those who want to see details instantly right on the page of the item while browsing Amazon. With IO Scout it is easy to sell stuff on Amazon.

io scout chrome extension

IO Scout Price on Amazon Seller Tools

IO Scout comes in the form of 3 subscription plans:

  • PRO 1 month - is designed by keeping the needs of beginners in mind and it costs only $39
  • PRO 3 month - bestseller package for $33
  • PRO 12 month package is available for $25

More information about IO Scout subscription plans, discounts and price updates you will find on IO Scout pricing page.All three packages come with 5-day money back guarantee so that you can get the taste of how they work and what the tool offers. You should choose a package based on your requirements.

Top Selling Products Amid the Coronavirus

Despite fears of the coronavirus having an impact on the global economy, there has been some light at the end of the tunnel in the form of online sales. Amazon has noticed a huge increase in sales across several product categories over the last few months. In countries like the United States, Italy, and Germany (the hardest-hit countries), many product categories witnessed growth beyond 100%. 

Are people shopping more or less on Amazon during COVID-19?

COVID-19 has also made consumers a little leery about whether or not they should purchase the items they want online instead of going out. Thus, it puts them in some kind of conundrum. Do they go out and risk getting sick or do they order something that may have been in the hands of someone who may have COVID-19 symptoms (and not know about it)? 

Top Selling Items During the Coronavirus

There have been major increases in top-selling products across all of the three countries hardest hit by the virus. There were trends that went well beyond 100% due to the inability to go outside and do the usual day to day activities. As Amazon sellers look to continue selling items, IO Scout will be there to keep everything running for their business. 

With plenty of tools to help you find the right product to meet the demand, it will give you the opportunity to sell more and make money, even in a time when people are staying home because they have no other choice. Just because they stay home doesn’t mean they can’t do anything exciting. 

Here are some of the A mazon trending products that we’ve witnessed. 

Recreational Items

top selling item amazon

At the beginning of 2020, Italy was beginning to see overall sales take a nosedive. However, when the national lockdown from February 23 to March 9 took place, that’s when sales began to increase. Of the items that were bestsellers, there was a 236% increase in sporting goods and outdoor equipment among Italian consumers. 

Specifically, indoor exercise equipment was among the popular items sold in Italy since people were not allowed to venture out in public. In the “fitness and gym” category, there was a 347% increase in items being sold. While there was no sense in going to the gym, Italians want to stay in shape while staying home. 

Meanwhile, German consumers have managed to purchase plenty of ping-pong tables and accessories . As a result, there was a 209% increase in sales, followed by martial arts equipment which nearly saw a growth of nearly 85%. Considering that ping-pong has grown in popularity in the country in recent years, German consumers wanted nothing more than to bring the sport of ping-pong into their homes. 

US consumers purchased sports and outdoor sporting equipment, but the increase of 54% is dwarfed compared to Italy and Germany. However, they managed to purchase plenty of indoor activity items like video games, arts and crafts, and educational toys and material. 


top selling items in america

Because of the coronavirus and the likelihood of having to stay home for extended periods, the increased sales of food would be expected. With the idea of a nationwide lockdown in the United States, grocery stores had begun witnessing their shelves being wiped out of many perishable foods. Plus, with people refusing to do grocery shopping they resorted to doing their shopping online. What we witnessed with American consumers was an increase in foods that had a shorter shelf life compared to certain foods like canned goods. 

In terms of food sales, there was a 173% growth in meat and seafood since the pandemic with canned or jarred foods increasing just slightly above 100%. Given their exponential increase, perishable and fresh foods were the best sellers. Other foods like produce and dairy never went beyond 40% in terms of growing sales. 

Meanwhile, German consumers were purchasing rice and legumes resulting in a 160% increase. Their intent was to stock up on foods that had a longer shelf life compared, thus saving them trips to the grocery store (and following stay at home orders). Plus, rice and legumes appear to be more of a healthier option for most. 

Home Office

most searched items on amazon

With many people transitioning from working at the office to working at home, office products witnessed a huge increase in sales. The need for such supplies would also be fulfilled because of schools shutting down their physical locations and transferring everything over to online or distance learning. Of the three countries, Italy had the highest in sales growth in home office supplies with an increase of 43%. 

Because of the transition from office to home (or school to home), it opened up a door of opportunity for future Amazon sellers. Thanks to the Internet, people can work from home (while kids can receive a world-class education from home as well). If the coronavirus has provided a positive in all of this madness, office supplies may be in steady demand in the post-COVID 19 era. 

Businesses may downsize and allow their workers to work from home. Many parents may even consider the idea of homeschooling their kids. And with today’s currently existing technology, we won’t be shocked to see that become the “new normal”. 

Final Thoughts

Introducing items on Amazon is not an easy process and you have to pay attention to every aspect that can have an impact on your performance. One such aspect is choosing the top selling item. For this, you must consider how much sales it can generate and the profits you can earn. You can also use tools such as IO Scout to make this process easy.

io scout amazon seller tools 2021


Can I join Amazon as a merchant?

Yes, anyone can join this platform, you just need to make an Amazon seller account.