Get 60% discount
with ANNUAL-2021 coupon code!
Offer ends soon.
IO Scout - 10+ tools for Amazon sellers at a special price.
Every Amazon FBA seller wants to make more sales, right?
With that in mind, IO Scout wanted to share some of the top tips on how to go about maximizing your Amazon FBA selling business, and make more sales, and ultimately, profits! And notice that Amazon Fee Calculator and Sales Estimator Tool are completely free tools by IO Scout!
It’s fairly uncomplicated to register with Amazon Brand Registry Program.
And when you do, you’ll be rewarded by Amazon, and enjoy the perks of your competition trying to sell fake items under your branded business name.
This Brand Registry ensures your business has a professional platform, and offers you many perks, such as advertising tools and marketing features.
When you submit an application for the Brand Registry, you’ll need to go ahead and give these details:
Bear in mind that Amazon only register those businesses which have a registered trademark. These trademarks must be issued by the WIPO (World Intellectual Property Organization) in these areas:
Usually, the Brand Registry procedure takes from 24hrs to a month. Which is quite a wide timeframe, but being on the Amazon Brand Registry is a necessity, so this step cannot be skipped if you want to become an Amazon Store Seller. You’ll receive a code which you can use for verification purposes.
Do you ever wonder why your competitors are receiving more orders than your online Amazon store? One of the reasons could be that your product images are not quite up to scratch.
Keep in mind that the images of your products are the first impressions of your business’s brand. And that first impression should be a strong representation of your brand in a digital format.
Competing in the e-commerce world is tough nowadays. And to make sure you are holding your own, it’s crucial that your product listings are up there with the best.
First impressions count. And this is even more true when your shoppers are browsing your products on Amazon. Apparently, the brain processes images 60,000 times faster than content which is written. So- it stands to reason that if you get your images right, you’re going a long way to convince your browser to turn into a shopper!
Check out this list of equipment for your “do it at home” photography sessions:
It’s not all about photography, but it is a major player in your product listings. For the most part, this article will look at how you can enhance your product photography to drive more sales, but quality product listings are also made up of some other factors, too.
Follow these instructions to take high quality product images:
Amazon have strict rules around product images and sizes. Ensure you adhere to these guidelines - so your product listings are not rejected!
You can also integrate Shoppable Images. These images can be shown with lifestyle pictures, shown in locations that enable your shoppers to imagine how their chosen products will look, and spark their imagination. Your shoppers can click on these Shoppable Images, and they will be shown the basic product features and information, with the facility to then go onto the more detailed product page if they need further reassurance to go ahead and purchase said product.
Photography for your products is an endlessly moving feat, not unlike your entire Amazon selling business. Your images need to be monitored, and optimized on a regular basis, to ensure they are performing for you as you want them to. All of these tasks are a must to stay ahead of the competition. Including high quality, professional, optimized images of your products within your Amazon listings is going to elevate your sales conversions. This is because they will increase customer engagement, alongside explaining fully all about your brand, and why they should consider buying from you, instead of some other merchant on Amazon.
To really stay ahead of the competition (and there’s an awful lot of it out there!), you need to enhance your product listings to stay in front of the pack. There are lots of ways in which you can do this.
Primarily, sort out your keywords. Do your research, then do it again. You’ll need to be 100% aware of the keywords you want in your listings for your products to drive the most amount of traffic to your Amazon Store. You’ll want to include these researched keywords not only to your product descriptions, but also to your titles and features of the item, too. Cover all the bases!
You really don’t want your prospective customers to all flock to your new product pages in your Amazon Store, to have them let down as they didn’t find what they expected to find. Ensure your product titles, descriptions and features have those important keywords, and then make sure that you satisfy that description, so you are giving your customers what they want.
Amazon’s focus is to match prospective buyers with the items that they are interested in purchasing, so make it super simple for Amazon to do this by matching up what you are selling with the product descriptions.
For sponsored goods on Amazon’s Marketplace, ensure that your detailed product listings include:
An item page on an Amazon Store which converts, and converts astoundingly well, looks like this:
By incorporating this invaluable content on your item pages on your Amazon Store, you will be compensated by Amazon, as the result of this will be buyers who are networking with your page, and experiencing lower bounce rates.
Get more of them is our advice!
In the process of gaining these vital reviews, you are also gaining customer trust, and it has been monitored time and time again that customer reviews are such a pivotal factor in driving customer engagement and sales, as consumers rely very heavily on like-minded consumers to offer their opinions on products.
If your product ticks all the boxes in terms of a wonderful product, a product listing which is completely optimized, great product images, and you are a responsive and polite Amazon Sellers, chance are you will get those elusive initial reviews from your shoppers.
Amazon allows you to create your own brand by way of an Amazon store. By doing this, you can increase your sales because your brand is getting much more traction and visibility on the platform.
An Amazon store is a visually rich platform where you can showcase your products, and create a lovely shopping experience for your customers. Due to the nature of Amazon stores, by having one you automatically enhance your consumers’ shopping pleasure, and drive more sales, as it makes it even easier to buy from you, and therefore, your brand.
This is done in a few ways:
The important factor that drives Amazon entrepreneurs to set up their own Amazon Store is to encourage more sales – sales with their existing customers, and sales with their brand-new customers. If you make your Amazon Store a really appealing place to be, and a pleasant shopping experience, more sales will come. It’s a very accessible method to shop, and one which shoppers enjoy – so why not go ahead and create that very platform for them to enjoy – and buy from you?
Your Amazon Store is not restricted to desktops, either. The mobile shopping experience is second to none, so you can capture your prospective shoppers’ interest whether they are browsing your Amazon Store on their own computer, or mobile, or out and about.
Amazon Stores are:
Following the aforementioned steps ensure that the chances of your shoppers staying on your Amazon product listings longer is much, much higher. They will want to know more about your brand, and potentially other products you may be selling that they will want to buy while they are there.
Once Amazon appreciates that your merchandise page description is correct, and reflective of the product, and the price is appropriate, conversions will happen. Happy days.