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Product reviews are big business, especially on Amazon. A reported staggering percentage of 93% of buyers are influenced by positive or negative product reviews! Product reviews are the element of Amazon selling businesses that are cited as the most troublesome by Amazon sellers.
IO Scout will tell you about the one method of acquiring product reviews, especially for brand-new products which have just been launched, is the Amazon Vine Program.
An incentive program, designed to produce product reviews. The enticement is given in the form of the product to be reviewed free of charge to the reviewer. The program works for new and yet-to-be-listed products, with the aim being to provide Amazon shoppers with truthful reviews in order to make a buying decision.
A collective group of reviewers on the Amazon Vine Program are known as Vine Voices. Reviewers who offer genuine, brutally honest product reviews in return for the free product.
Reviewers in the Amazon Vine Program are welcomed to offer their reviews as a result of their status on Amazon. If their reviewer rank is high, Amazon considers these reviewers to be trustworthy and honest, and the best people to ask for reviews.
There is no precise art behind this Program, however there are some hints you can try if you are interested in being part of this scheme:
Your business has to meet Amazon’s requirements to be eligible for the Amazon Vine Program. These requirements are:
If these requirements are met, and your business has a new product to launch in need of a bit of a kick-start, the Amazon Vine Program can help.
Amazon Sellers using the Amazon Vine Program gain the following incentives:
Reviews from this Program will be genuine, of the highest value, and authorized. They are reviewed first by the Program before they are published, and must adhere to the reviews guidelines Amazon provide (not defamatory or abusive, for example).
The amount of reviews each ASIN can obtain by the Amazon Vine Program is thirty, with the number of available ASINs in the Program at any one time is five.
Once this is done, the ASINs registered in the Amazon Vine Program can be monitored over time using the enrollment details portal.
Yes, they do. They are displayed as Vine Customer Review of Free Product , ensuring other buyers know they these reviewers were given the product in question for free as an incentive for a review. Reviewers of the Amazon Vine Program are not obliged to leave product reviews, however it is in their best interest to do so, based on the free products they can receive!
Absolutely. Especially at this present time during COVID-19 , as the Amazon Vine Program has been temporarily suspended.
The alternatives are:
The Amazon Early Reviewer Program is a method to gather product reviews which are genuine, based on new products launched on Amazon’s Marketplace. The idea behind this scheme is for Amazon branded merchants to receive product reviews earlier than they would usually be able to, leading to:
A great idea is the Amazon Early Reviewer Program, as the result is two-fold: Amazon Merchants receive more product interaction and interest, and Amazon shoppers are compensated for their genuine product reviews.
There are, as with any scheme, a few caveats to be aware of:
In essence, the Amazon Early Reviewer Program exists to assist Amazon sellers in those early product days, and to reach more potential customers. It is very difficult indeed to get that very first product review, so this does offer this as a viable option.
In the process of gaining these crucial early reviews, you are also gaining customer trust, and it has been monitored time and time again that customer reviews are such a pivotal factor in driving customer engagement and sales, as consumers rely very heavily on like-minded consumers to offer their opinions on products.
Be forewarned, however, that joining the Amazon Early Reviewer Program does not mean that your first reviews are going to come flooding in after a day! It can take a fair amount of time for them to be received, according to fellow Amazon merchants. In some cases, it can take two to three months to receive that initial product review from a customer.
The requirements before are that you will need to register with Amazon Brand Registry Program. This Brand Registry confirms your business has a professional platform, and offers you many perks, such as advertising tools and marketing features.
When you submit an application for the Brand Registry, you’ll need to go ahead and give these details:
Bear in mind that Amazon only register those businesses which have a registered trademark. These trademarks must be issued by the WIPO (World Intellectual Property Organization) in these areas:
Generally, the Brand Registry procedure takes from 24hrs to a month. Which is quite a wide timeframe, but being on the Amazon Brand Registry is a necessity, so this step cannot be skipped if you want to become an Amazon Store Seller. You’ll receive a code which you can use for verification purposes.
Some of the advantages of the Amazon Brand Registry Scheme are:
Amazon Sellers can investigate an automated email campaign post product sale to encourage customers to leave that all-important review. And this really does not take too long to set up, so its worthwhile following this method.
This email encouragement has another benefit: you can check any problems with the review before it is posted! Just bear in mind not to incentivize your consumers into leaving you a good review, as that is behaviour which is banned from Amazon.
2 days post-product delivery is a nice window of time. The product is still very relevant in your buyers’ mind, and hopefully, the level of enjoyment is still nice and high!
You can then send an additional email template approximately 1 week post-delivery if you are yet to obtain a product review generated from the first email you sent out. This email serves as a gentle nudge to your customer, and remind them to (pretty please with a cherry on top) leave a product review and feedback. The second email is usually less successful than the first, due to the fact that a week has passed since they took delivery of the product in question, and therefore are potentially experiencing a reduction in the emotive investment of the product!