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Amazon Product Research & Finder Tools [2020 Updated]

The popularity of Amazon is rising every day. Every seller wants to join Amazon and grow their brand globally. A high number of sellers join Amazon daily. This has made Amazon a very competitive platform for sellers. Luckily, the process of choosing items for Amazon has been automated. There are various Amazon Product Research Tools available in the market today. IO Scout Amazon Product Research Tool make the task of choosing items simple and faster.

Joining Amazon is just the start of a long journey. A lot of work is required to make it on Amazon. Every Amazon seller should get any bit of help that's available in the market. When selling on Amazon, you'll make many decisions. However, the major decision that defines success or failure is choosing the item to sell on the platform. This is a key step every seller should be keen about. Choosing the right tool like IO Scout is like a choosing the correct and reliable way to earn money.

All items don't sell the same on Amazon. Some face stiff competition, others face less competition. Some require more work, others require less work. Amazon items are divided into various categories. Items in different categories attract different types of fees. Some fees are only applicable to items belonging to certain categories. This makes choosing the item to sell a very critical step for Amazon sellers.

amazon product research

What is Amazon Product Research? 

Amazon product research is a term that primarily means exactly what it sounds like! Thankfully, it’s somewhat self-explanatory but we want you to fully understand the spectrum of product research. 

Amazon product research is an analysis of the total market. It looks at trends, sales, and popular products to determine which products are the real winners on the market. In other words, Amazon product research takes a look at the market and determines what product can generate a high number of sales overall. 

The best Amazon product research tool will help you find an ideal product that you can acquire for cheap and sell for a reasonable profit margin. 

Why is it Important to do Product Research? 

Your ability to do product research and the effort you spend in doing so could directly impact your success. Sure, you can go to market without doing any product research but if you have free product research tools at your fingertips, why would you torture yourself like this? 

Don’t waste your time or your money testing things to see if they go over well. Use the tools available for you and do product research before you select a product. You just might be amazed at what a difference product research can make. 

Here are some specific reasons for doing product research. 

  • Determine whether a product could be successful (or not)
  • Find similar products on the market
  • Choose an appropriate niche or category
  • Calculate fees and potential sales
  • Provide yourself a competitive edge
  • Set goals and work towards them
  • Narrow down the market to find good options
  • Save money by not investing in a product that won’t go over well

There are free product research tools that can be very helpful. There are also many selling companies that incorporate these research tools into their costs so it is a part of your package for your platform. Amazon FBA research tools should include something along these lines and anyone who is selling on Amazon or another platform would truly benefit from using such a tool. 

Amazon Product Research Elements

When you’re looking for a tool to help you with your Amazon product research, there are some things you should consider. You want a tool that will really do all of the things that it should do. For example, IO Scout Amazon seller tools will help you to narrow down the categories and pinpoint a product market. 

How does it do it? These tools use a number of analytics that are designed to find products that aren’t saturated in the market. You don’t want to try to sell the same thing as everyone else because, guess what, it won’t sell well! 

Next, you want to find a product that is in demand. IO Scout Amazon seller tools will help you find products that people are looking for but not a product that is already on the market more times than it could ever sell. 

Finally, you need a product research tool that will search against the competition and let you know how you can bring the same or similar product to market and capitalize on an area the competitor is failing at. 

Amazon Research Tactics

Every seller on Amazon needs a tactic in order to truly be successful. Tactic, by definition, is an action or strategy to achieve a specific goal. As an Amazon seller, we’re sure you have a specific goal in mind and you should! 

You need to have a strategy to help you so you don’t end up just flitting all over the place and not really making any money in the process. 

Here are our recommended tactics for Amazon research:

  • Check out best seller lists
  • Check out what the competitors are doing
  • Work with your supplier
  • Watch for trends and related items
  • Use Amazon product research software

Let’s talk about these a bit further. 

The best product research tools provide you with all of the relative information that you could possibly need. They will provide analysis and research and let you filter through categories and details to find what you need and they will guide you through the entire process. 

IO Scout Amazon seller tools do this for you. They review best-selling items and take a look at what might be over-saturated and what might be a hot item or what you might be able to use to accompany a hot item. 

IO Scout Amazon seller tools will help you filter through products and find a niche or a category that just might be what you need. It also can give you exportable data that you can use to research on your own. 

These tools allow you to filter. You can search by category, by niche, by ratings, but need, and more. 

One key aspect of good tactics for Amazon sellers is knowing where to look for data. You can look up items and dig deeper into their field by checking out Amazon’s features that show “commonly bought together” types of items. Amazon does this work for you. All you have to do is look at the product. If you’ve ever purchased on Amazon, you have seen these first hand. 

In terms of working with your supplier, you may or may not already have a supplier. If you have been selling already or you’ve been working on selling, chances are, you already have a supplier on the hook. If you do, it would be cost-effective to continue to work with this supplier. 

This means that you will need to check with the supplier on the ability to provide you with products you are interested in. But this tactic goes farther than that. You can ask your supplier for information regarding product trends and best-selling products in their market. You may or may not be able to ascertain this data but most suppliers will share this information with you. 

How to do Product Research on Amazon

Market evaluation is very important for anyone planning to sell on Amazon. Therefore, you must research on the potential performance of an item before selling it. Amazon product research covers market trends and how they are helpful to sellers. Product research does take a bit of work to get through. Regardless of your tools available, you will still find yourself spending time and effort to complete product research. So, how can you make the most of your time with product research? 

A good profit margin helps run a sustainable Amazon business. Your Amazon item should be bought at lower cost but sold at higher price. The goal is to get high return on investment. Note, having a great logo and attractive packaging doesn't guarantee any seller success on Amazon.

As the seller, you've to write down items you need to sell and compare them with similar items being sold on Amazon. This will tell whether the items will be profitable or not. There are two approaches to this:

  • Manually - This involves checking Amazon best sellers and see the items they sell. Also, analyze what the techniques your competitors use to sell the item of your interest.
  • Automated tools - A modern approach to Amazon product search is provided. It helps sellers save time. You use Amazon product research tool to research the item you're interested in.

Here are some steps for completing product research on Amazon :

  1. Determine the type of seller you want to be, keeping your end goal in mind. 
  2. Determine the factors you will use for analysis. Some examples are price ranges, competitive advantage, product demand, profit margin calculations, and market saturation. 
  3. Use tools and data available to you through Amazon seller software like IO Scout. 
  4. Make arrangements with a supplier.

Amazon Product Research and Finder Tools 🥇 IO Scout Rating

Most Amazon sellers experience challenges when researching right item to sell. Product research is frustrating and time consuming. Let's discuss the best tools for amazon market research :

IO Scout

IO Scout is the leading Amazon Product Finder Tool of all the available tools. This is clear from the reviews left by its users, both buyers and sellers. It is the most popular Amazon Product Research Tool for sellers. Also, IO Scout provide Fulfilled by Amazon (FBA) calculator and Sales Estimator Tool for free.

IO Scout will help you find Amazon items with low competition and high margins. It's the perfect tool for private labeling , dropshipping and retail arbitrage. It's praised for its high data accuracy when compared to other product research tools . Signup now and get up to 10 connections to other researchers.

sourcing products for amazon fba

IO Scout's database feature over 150 million Amazon items, allowing you to pick the best one. This makes IO Scout a MUST HAVE tool for all Amazon users. It has filters for filtering items to choose the best. With IO Scout, you can track the performance of various Amazon items, with the database being updated hourly. It's good for tracking competitors' behavior. You the plan to be on the lead.

With IO Scout, you can analyze the history or past performance of an item. This will give you meaningful insights regarding an item, knowing whether it's profitable or not. IO Scout chrome extension gives item's details right from its Amazon's page.

Here’s a video tutorial on how to efficiently use IO Scout to optimize your profit:

Keyword Scout

This is an Amazon market research. It's an accurate tool that provides comprehensive details about the market. It supports search using ASINs, keyword search and keyword exploration.

Keyword Scout allows searching global marketplaces to know item's popularity. It gives intelligence about item to know how it's performing in comparison to competitors. You create best listings using best keywords.

AMZ Scout

It's an accurate amazon product finder software . It's key for making smart Amazon decisions, helping you find items and track sales. AMZ Scout has three payment plans to fit budgets of different sellers, with basic one costing $19.99 monthly for keyword tracker, database, competitor tracking and guides in identifying easy items to sell. It tracks up to 20 items.

amazon product research tool

The Start package costs $29.99 monthly, tracking up to 40 items. It has all Basic plan features. The Business package costs $39.99 monthly, tracking up to 80 items. AMZ Scout website provides free FBA calculator and free sales estimator.

Sales Analytics

It's good for anyone wanting to start selling on Amazon. It analyzes an item to tell whether it's a viable investment or not. It helps track fees and check expected profits from an item.

Sales Analytics will analyze sales data in real-time, helping you control your finances. You learn strategies to save costs and build profits, helping you earn more. IO Scout provides Sales Analytics in their Amazon seller tool package.

Its Inventory Manager makes inventory management simple. It notifies you when running out of stock, tells you amount of new stock to order and when to order. Inventory Manager uses data-driven technologies to monitor inventory needs in real-time, IO Scout provides Inventory Manager in their Amazon seller tool package.

Items can be marked using different labels like In Stock, Reorder Soon, Reorder Now, Over Stock etc. It calculates date/amount item should be ordered, costs to be incurred and profits to earn.

With Inventory Manager, you predict sales and profit, reducing storage costs for inventory disposal and returns. It ensures stock is ordered in time, and ensure there're no stockouts.

Sales Analytics has Alerts feature that tracks changes in items prices and reviews. you stay updated on critical item changes, helping you monitor critical item features like images, title, categories, new sellers etc. You can set alerts to get notifications about changes in item's pricing, ratings, seller rankings, etc. When item's price drops below set threshold, you'll be notified.

Performance snapshots are taken daily with alerts, helping you track changes in performance. With inventory tracking, you reorder stock in time and item will never run out of stock.

Unicorn Smasher

Unicorn Smasher is a known product research amazon tool. It gives accurate sales estimates and comprehensive data, allowing users to quickly move between item niches.

Its chrome extension makes searching items quick and simple. It gives potential estimated sales for an item on its Amazon page. You decide whether it's viable or not.

amazon product research tool

Its dashboard has all tools you need to perform item research. Unicorn Smarsher returns data full of insights like bestseller ranks, prices, ratings, reviews, estimated sales etc. It gives accurate figure about sales estimates for various items, allowing you make sound decisions before selling an item. With Unicorn Smarsher, you can predict profitability of any niche. You can integrate Unicorn Smarsher with AMZ Tracker to gain insights about other sellers.

Save your favorite searches and access them easily. It's the right tool to determine whether item is viable or not.


It's great for any FBA seller. It's free and requires only simple registration. CamelCamelCamel can be used as app or chrome extension . The website's homepage has a list of items with advanced search capabilities.

amazon product research

Other than item search options, it has numerous other features. It helps you watch interested items closely. It watches price drops and alerts you immediately. With CamelCamelCamel, item's price history is shown in graphs and charts. Knowing item's historical performance is key since it helps determine whether it's viable or not. The charts and graphs are updated regularly for accuracy.

to research item, you click it from menu and prices are shown in tables showing prices, price history and others. It has browser add-on for Chrome, Firefox and Safari. They're good for price watching.


AmazeOwl is the right tool to know whether item is promising or not. If you need to identify a profitable Amazon item, use AmazeOwl. AmazeOwl shows items with low competition and incurring low shipping costs. Definitely, there are the most profitable items on Amazon.

AmazeOwl tool helps sellers track their competitors. It shows competitors' active listing, changes in their items' prices, fluctuations in inventory and new entrants into market. It has a desktop app that helps you find items quickly. It searches through Amazon's listings to show items fitting your price, reviews, BSR score and others. With Amazeowl, you directly save listings from Amazon.

It shows the demand level for an item and competition. It helps sellers find suppliers for interested items. It gives history of competitors' listings, like photo updates, price movements and rating shifts. Let's check their customer reviews .

AMZ Shark

It has powerful features that can help you make more money on Amazon. it's good for retailers and brand owners. Use AMZ Shark to find profitable item to sell. It shows price history of an item and its sales volume. It also shows fluctuations in item's sales rank over time.

amazon market research

It shows statistics for various niches. This helps discover potentially profitable niches to venture into. AMZ Shark tracks search rankings for an item in any marketplace and provides daily updates. It's a keyword exploration tool, helping sellers find best item keywords to improve item's ranking on Amazon. Such keywords are used in running ads. AMZ Shark explores your listings to find any weaknesses. You can then improve listings for item's benefits.

It supports keyword comparisons for up to 20 items at a go to identify profitable niches and sub-niches. AMZ Shark sends alerts to sellers about reviews and feedback from customers.


Sonar's database has above 74 million keywords. You search for best item's keywords and use them to improve item's ranking and optimize your ad campaigns. With Sonar, you find short-tail keywords for your Amazon items. It also identifies item's long-tail keywords. PPC campaigns are good for promoting items. Sonar gives you right keywords for optimizing such campaigns.

amazon fba product research

Sonar will help you make item's ads more visible. You minimize the possibility of bidding on keywords that are less relevant. The results can be exported to external files for further analysis. Sonar is available worldwide, and is usable in various marketplaces including EU, India and US. It helps you overcome language barrier when targeting overseas marketplaces.


Algopix is an amazon product analysis tool to help you do market research before selling a certain item. Its insights are data-driven, helping sellers make evidence-based decisions.

amazon product research

Algopix analyzes all expenses seller will incur selling particular item. Knowing item's expenses helps decide whether item will be profitable or not. If profitable, the seller can sell the item. If little or no profit, seller can consider selling another item. It estimates potential sales for an item. It gives insights for Google adwords, helping you do proper item marketing. Its bulk analysis feature analyzes the market demand for an item, shipping costs and the possible margins. This informs you whether item is worth your item or not.


This amazon product research tool combines various features into one. It offer research, SEO, reviews, PPC, competitor monitoring and inventory management features. It extracts data from amazon and translates it into actionable steps for improving our amazon businesses.

amazon product research

Many Amazon sellers have used it to improve their sales. It comes into two editions, the Seller and Vendor editions. The Vendor edition is good for businesses using Vendor Central Interface of Amazon. Its features makes product research an easy task. Its sales data includes profits, promos, refunds, PPC costs, and sales velocity.

Its good for rank analysis. The rank analysis tool offers features like item tracking, sales rank, pricing history and sales volume. Also, Sellics offers keywords analytics, PPC management, A/B split testing and other features. Sellics has simple interface good even for beginners. Its data is easy to interpret.

Ali Inspector

Ali Inspector facilitates faster Amazon item search without manual page search. It's a 3-in-1 software that creates niche keywords and analyzed bestseller items and uncovers the top performing dropship items quickly.

It has keyword generator tool that generates keywords for Amazon items. It also analyzes best sellers. This way, you identify top selling items in any niche. Its Download Assets Window helps download images of items, description and details and store it in more accessible files.

It allows download of any item's reviews. The reviews are then exported to an external file for analysis. This can tell the weaknesses of an item and concerns customers have raised about an item. Such are good for making item improvements.

FBA Wizard Pro

This is an amazon product research software for scanning websites to find pricing information by online retailers. Once it has found an item that meets search criteria, it notifies the user via email.

It also analyzes wholesalers' item lists to check for profitable items. It consider item's sales ranking, profit, ROI, European pricing etc., as items data points. With FBA Wizard Pro , you easily find profitable items from eBay and Amazon for arbitrage, private labeling, and wholesale and is usable in various marketplaces including US and UK.

It offers filtering mechanisms when searching for items from a store, allowing you to dig deeper into item's sales history and other details then you add them into your shortlist.

FBA Wizard Pro scans URLs and categories for retailers, returning deeper details after item research. Such scans include Euro, wholesale, merchant, reverse scans and eBay. Since the scans take place in cloud, your computer doesn't have to be turned on. You simply setup scans and allow it do its work.


ZonGuru helps sellers analyze Amazon marketplace and identify most profitable items to sell. It gives deeper insights about item's prices, bestseller ranks, ratings, reviews, estimated sales and others for any Amazon listed item.

product research amazon

It makes item research quick and simple, giving you confidence when looking for best item to sell on Amazon. ZonGuru has simple interface , and filters for filtering items during search. It shows the best performing item in each niche, its price range, and others. It also shows the worst performing items in each niche, helping you avoid such items. It's available in US, UK marketplaces.


Amachete was developed for helping FBA sellers start and run successful Amazon investments. You can use it as chrome extension. This means you will get item details right from its Amazon page, without leaving browser to open another app for item analysis. Also, Amachete offers competition analysis, profit estimator, rank and inventory trackers.

amazon product research

Amachete has great feature, Hijack Monitor. This feature monitors listings constantly to detect hijackers. Once an hijacker is detected, Amachete contacts you immediately. Also, the hijacker is shut down immediately to prevent them from gaining your sales. Most users have testified that it's more reliable compared to other tools. It offers ease of use, easy to switch between plans and offers a proactive customer service.

Final Thoughts

Market evaluation is very important for anyone planning to sell on Amazon. Therefore, you must research on the potential performance of an item before selling it. Research should cover market trends and how they are helpful for sellers.

Marketing Amazon items is seen as most critical step. Sellers use all possible techniques to market their Amazon items upon listing. Their goal is to reach a wider audience. This is good. However, choosing Amazon item is more critical. It defines your success or failure as Amazon seller. Choosing right item means success, choosing wrong item means failure. No seller wants to fail. This makes item selection the most critical step for Amazon sellers. With IO Scout you will always on top of sales!

A good profit margin helps run a sustainable Amazon business. Your Amazon item should be bought at lower cost but sold at higher price. The goal is to get high return on investment. Note, having a great logo and attractive packaging doesn't guarantee any seller success on Amazon. There's a lot to be done.

All Amazon items don't sell the same. Some face stiff competition, others face less competition. IO Scout is definitely will help you to find a best products that fits you and become a profitable with this product and in this niche. Amount of work needed, for preparation of items also differs. Amazon items are divided into various categories. Items in different categories attract different types of fees. Some fees are only applicable to items belonging to certain categories. This makes choosing the item to sell a very critical step for Amazon sellers.

As a seller, you've to write down items you need to sell and compare them with similar items being sold on Amazon. This will tell whether the items will be profitable or not. You can this manually or via automated tools like IO Scout Amazon seller software for fast results and higher margin. Doing it manually will cost much time. It involves checking Amazon best sellers and see the items they sell. Also, it involves analyzing techniques competitors use to sell the item of your interest. IO Scout product research tools are recommended for item research on Amazon. IO Scout make work easier and quicker. With IO Scout Amazon seller automated tools, you research a wide variety of items. This increases chances of finding a profitable item for Amazon.